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Social Media Management ToolsOver a year ago, we listed the top 25 social media management tools at the time. Boy, have things changed. While many of those tools are still relevant and useful (including some that made the list once again), there are tons of new ones out there making an impact and making it easier for you to manage all the noise. Here you’ll find the greatest social media management tools for 2013 along with an easy breakdown of their greatest benefits, unfortunate downfalls, basic costs, and networks they manage.

As you scroll though the tools, you’ll notice that there are a few big and interesting trends this year:

  • Growth in social CRM software and functionality; companies have a growing desire for better engagement with their customers
  • Robust reporting is now an integral part of most tools as businesses are beginning to really understand the need for insight and data
  • Automated and intelligent posts are increasing allowing business to give consumers the right information at the right time – easily and efficiently
  • Increase in Pinterest management tools, a site whose influence continues to grow

Dashboard and Social CRM Software

1. Hootsuite

Description: This software makes the list once again for its effective display of multiple social media accounts in a single glance. The drag-and-drop interface allows for seamless column organization and, in addition, it offers RSS integration, customized analytics, team collaboration, and easy message scheduling.

Best Feature: Single-screen Dashboard showing up to 30 social profiles

Downside: Extra (hidden) costs for analytics reports and multiple users

Cost Structure: Free for basic plan, $9.99/mo for Pro, higher cost for Enterprise solution


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2. SproutSocial

Description: Also topping the list again is this social CRM and management tool that is acutely designed for building customer relationships and minimizing your time spent on social media. They make it easy to post, provide solid monitoring, and offer excellent analytics reports.

Best Feature: Smart Inbox unifies all your social channels and profiles into one feed

Downside: Still can’t publish content on Google+

Cost Structure: $39/mo for Standard, $59/mo for Deluxe, $99/mo for Premium

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3. Jugnoo

Description: Founded only a few years ago, Jugnoo has the potential to be a juggernaut in the social CRM space. The tab-based dashboard is excellent for organizing conversations. The Social Post feature makes outward communication a breeze and the Social Hub feature aggregates all your social media outlets into one single site.

Best Feature: The Social Teams feature manages teams, strategies, and access for social media campaigns

Downside: Just came out of beta testing, so it’s still relatively untested

Cost Structure: Free for basic plan, $20/mo for upgrade, high cost for Enterprise solution