Home » Blog » Top 25 Social Media Management Tools 2014
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In the digital marketing world, it seems like nothing moves as quickly as social media. We’re not talking about posts because those go a million miles a minute; we’re talking about the tools that companies use to manage their posts, since they come and go just as fast.
Since last year’s list of Top 25 Social Media Management Tools, one tool no longer exists, another has changed names, some have become more influential, and others have become lesser known, not to mention changes in pricing, features, and services.
Given the rapid movement, we decided to simplify it this year by organizing the top 25 social media management tools of 2014 into the following categories:
Sprout Social gives you the best of all worlds: monitoring, reporting, and posting capabilities. The reason it stands out from the rest of the tools is because the interface and dashboard are easy to use and fun to look at, making social media management a breeze and a pleasure.
Why it’s great for SMBs: Reasonably priced packages, attractive interface, and a super dashboard make it inexpensive and very fun to use for everyone.
Hootsuite is another king of social media management thanks to its single-screen dashboard that shows up to 30 social profiles and integrates with all the major social media channels. If your business is sizeable, you can organize your employees into “teams” so that things get done timely and appropriately.
Why it’s great for SMBs: You can opt for a free or very inexpensive monthly package and both provide practically everything you need to get started.
Buffer is the ideal scheduling tool for your social media posts because it identifies the best time to post your content, removing any need to think. Plus, with the brand new Buffer for Business, you get lots of new features and better analytics, including Google Analytics integration and more team members.
Why it’s great for SMBs: The new upgrades make it excellent for a small team and finally give you the analytics you’ve been craving.
Crowdbooster is like a tutor – it doesn’t do the work for you, but gives you a great recommendation on what’s working, who you should work with, and when you should do it using a visually appealing dashboard with graphs and charts. It only focuses on Twitter and Facebook, but it does integrate with Bit.ly and allow scheduling.
Why it’s great for SMBs: If your primary focus is Twitter and Facebook, this software gives you all the functionality without the noise.
Raven Tools provides all your standard social media management platform features, including monitoring, scheduling, and task assignments. Then it goes above and beyond the rest by adding SEO analysis, Adwords advertising components, and a CRM system.
Why it’s great for SMBs: If you want a management platform that’s like a one-stop-shop for managing marketing campaigns, this is it.
Engagor gives you the social monitoring and listening on a much larger scale: choose from over 60 languages, target your search geographically, and assign team members appropriately. Despite its scale, the software offers well-defined and easy to read reporting, analytics, publishing and automation.
Why it’s great for corporate: It has all the capabilities that a large, global company needs to monitor and manage the brand.
Argyle Social focuses on B2B companies who want to monitor and grow sales and prospects. It integrates with Marketo, Pardot and Silverpop and assigns “social revenue” to help you make sure that every social media interaction is driving bottom line results.
Why it’s great for corporate: If you are a mid- to large-size B2B business that is very results-driven, this software puts your social media in focus.
Quintly is a professional social media analytics tool that puts the focus on tracking and benchmarking your performance so you can reach goals and improve your online brand. It’s not the prettiest tool, but it offers great insights for Facebook, Twitter and YouTube.
Why it’s great for corporate: If Facebook is your main channel, the analytics from this software are invaluable.
Social Report provides a more robust social and web analytics dashboard by looking at not just Facebook and Twitter but many other networks like MySpace, Yelp, Foursquare, and Vimeo. It also gives you wide array of insights from gender and interests to location and education.
Why it’s great for corporate: By looking at more sites and more factors, it casts a wider net and gives you more information than other platforms.
Webfluenz is an enterprise solution that gives you all the usual monitoring and analytics capabilities, plus plenty of extras like topical trends, brand comparisons, campaign performance, intent, channels, gender, and geography. A simple filtering system means you can customize your dashboard no problem.
Why it’s great for corporate: It offers everything an enterprise needs to monitor and manage the social media sphere, so it’s definitely worth a “Try” before you “Buy”.
TweetDeck is designed for companies who have to manage and post to multiple Twitter accounts simultaneously. The intuitive user interface helps you monitor (via live streaming), organize your accounts, and schedule your messages without losing a beat.
Why it’s great: Ideal for managing multiple accounts, especially for news-like organizations where things happen so fast.
Commun.it is a free tool that helps you monitor your Twitter account(s), identify your greatest influencers, and cultivate those relationships. The dashboard shows you what you need to know everyday including current tweets, engagement metrics, and top followers.
Why it’s great: It helps you identify and manage top influencers right away and it’s FREE!