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Paid Search Management

Jason Corgiat
Posted by Jason Corgiat
September 15

Smart Tactics to Cut the Cost of Your AdWords Campaigns

AdWords is one of our favorite marketing strategies here at LeapGo. We are always helping large companies maximize the profits of large campaigns, and…

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Jason Corgiat
Posted by Jason Corgiat
June 15

PPC Advertising: When Is the Right Time to Use It?

PPC advertising is a technique that a lot of marketers play around with, then quickly decide it doesn’t work for them and give up….

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Jason Corgiat
Posted by Jason Corgiat
October 20

Top 10 Productivity Apps to Supercharge Your Marketing

Getting the most out of your time is essential for successful modern marketing teams. At LeapGo, we use a wide range of tools to…

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Jason Corgiat
Posted by Jason Corgiat
September 28

5 Simple Reasons Your Facebook Ads Are Not Converting

Facebook has become one of the most important advertising platforms for both B2C and (to a lesser extent) B2B marketing. With well over a…

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Jason Corgiat
Posted by Jason Corgiat
August 2

Landing Page Videos: Worth the Effort or Waste of Time?

Are landing page videos worth it? Like everything with landing pages, it all depends. Sometimes videos on your landing pages may be able to boost…

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Jason Corgiat
Posted by Jason Corgiat
July 21

Google Expanded Text Ads: Change Is Coming to AdWords … Again

Google never stops innovating with AdWords, and the last year has seen some big changes to the platform. When side ads were scrapped back…

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Jason Corgiat
Posted by Jason Corgiat
June 23

What Are the Alternatives to Google AdWords – and Are They Worth Pursuing?

Google AdWords is one of the best ways to advertise online. If used correctly, there is the possibility of making an excellent ROI, so…

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Jason Corgiat
Posted by Jason Corgiat
March 31

PPC and Emails: 2 Marketing Techniques that Go Hand in Hand

Email marketing and PPC may seem completely separate, but they actually work very well together.  You can get a big boost out of your…

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Jason Corgiat
Posted by Jason Corgiat
March 24

How Your PPC Can Benefit from the Personal Touch

Personalization is becoming more important in all aspects of online marketing. No longer are internet users surprised to see products following them around the…

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Jason Corgiat
Posted by Jason Corgiat
March 3

Why It's Time to Forget About the SEO vs PPC Debate

The whole SEO vs PPC debate is old, but many companies fall into it when they first start marketing as if it is always a…

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Jason Corgiat
Posted by Jason Corgiat
February 25

Big AdWords Shake Up: What's Happened & How It Affects Your Advertising

Ever since Google launched AdWords in 2000, we have become used to seeing paid results at the top of the SERPs as well as…

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Jason Corgiat
Posted by Jason Corgiat
December 29

AdWords Extensions that Make a Real Difference to Your Clicks & Conversions

Many of our clients use AdWords to direct targeted traffic to their company websites. If you’re reading this, you probably do too. AdWords, for…

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Jason Corgiat
Posted by Jason Corgiat
December 24

Poorly Performing PPC Campaign? Then Spend 10 Minutes On This…

There is nothing more frustrating than a poorly performing PPC campaign when your CTR just won’t increase no matter what you do. But it…

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Jason Corgiat
Posted by Jason Corgiat
October 1

Top PPC Management Tools for 2015 : A Guide

PPC (pay per click) advertising remains a powerful, profitable driver of online traffic for businesses that know how to use it to its fullest…

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Jason Corgiat
Posted by Jason Corgiat
June 16

How to Generate More Leads Online with Your PPC Ads

PPC (pay per click) advertising can be a tremendously powerful way to generate leads online, but it’s not quite as simple as waving a…

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Jason Corgiat
Posted by Jason Corgiat
October 23

What Are AdWords Callout Extensions?

Last month you might have received a notification from Google AdWords. This may have left you wondering what are Google AdWords callout extensions? The…

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