Everyone wants a pretty website, but you also need a functional one. The job of the web designer is to make your website attractive. But attractiveness alone will not sell your company nor will it convert site visitors to paying customers. There is an old adage in the web development business:
A pretty website might not make you money, but an ugly website gets prettier by the dollar.
Of course, as noted previously, you don’t want to settle for less than attractive and there is no reason why you can’t have both attractiveness and effectiveness. That’s why web development could be your ticket to online success.
Web development is about more than building a pretty website. It’s about building one that is interactive and that engages your audience. There are many ways to achieve that including using APIs from other services, adding social media widgets and even throwing in features like a blog or a forum. If you want to take your website to the next level, talk to a web development specialist today.