Sooner or later Internet marketers realize that they can’t be all they can be online without using pay per click advertising. There are some very good reasons why PPC is a necessary component to online marketing.
- No. 1, PPC is the most immediate form of online marketing. You place your ads, you set your budget, ads go live and you start receiving clicks. In most situations you will see results on the same day.
- PPC advertising is popular because you don’t pay until you get a click. It’s a back end payment system, unlike newspaper advertising.
- It’s trackable and results are measurable.
- PPC fits the natural mindset of business marketing. Most businesses are accustomed to writing ads and paying for advertising. PPC is the Web’s version of this time-honored business practice. It suits business well.
Pay per click marketing is a results-oriented strategy that has worked for thousands of other businesses and still works if you know how to establish a campaign and manage it on a daily basis. Most online marketers eventually figure that paying for results today is better than waiting a year or two for results to come in through other channels.