Analytics is one of the most important aspects to marketing online. What you can’t or don’t measure cannot be changed or improved. That’s why Twitter recently announced the purchase of an analytics company for its offerings to business users.
While it’s still unclear just how Twitter will use its analytics capability to benefit users, one thing you can be sure of – they do understand the importance of analytics.
Analytics allows you to track and measure your website’s performance. You can also track and measure the performance of your other Internet marketing campaigns – pay per click, Twitter, social media marketing, etc. With the proper analytics package you can measure your results for any marketing strategy and change what needs to be changed to better optimize your marketing efforts. That’s what analytics is for. And that’s why you should employ analytics whenever possible.