One of the most important decisions you’ll make about your website during the development phase is where to place your forms. There are effective ways to capture e-mails and then there are ineffective ways to capture e-mails for your online marketing needs. The difference can often be something as simple as moving your form from the right side of the page to the left, or vice versa. And another factor could be the type of form you are using.
For instance, a newsletter opt-in form is something you likely will want on every page of your website. Your contact form, however, may just appear on your contact page and maybe other important landing pages. That’s a decision you’ll have to make.
Form optimization is nothing new. Web marketers have been talking about the best placement for Web forms since the early days of the Web. Eye tracking studies have been used to find out where people most often look on a web page and it’s been discovered that the best places are usually in the top left of the Web page or the bottom right. But, again, where you place your opt-in forms and other Web forms shouldn’t be dictated by just one factor.
If you have a website and you aren’t getting the number of opt ins or form responses you think you should, let us evaluate your form optimization efforts to see if we can devise a more effective strategy.