Website design myths spread like wildfire on the internet. Many of these half-truths (or complete lies) are started by designers who want to discount the value of the services they don’t offer to make them appear to be a one-stop solution, while others begin by sharing outdated information or the craze of today. At any rate, the myths are passed by word of mouth much like legends are, and people believe them. It is in your best interest to recognize these falsities when making decisions about your website design and development.
Myth #1: A Professional Website Design Company Is the Same as a Professional Website Development Company
This is my favorite falsehood to expose. Most website design companies can create a visually appealing website, but no matter how beautiful it is it isn’t worth the cyberspace that it occupies to a business until it is developed to attract traffic, spark interest, create desire, and guide the visitors to reacting to the offers in a user-friendly manner. A professional website development company concentrates all the whole user experience going far beyond design. Here at Leapgo, we design and develop websites. We study, master and utilize user experience best practices such as navigation optimization, cross-browser compliance and so forth while making sure that search engine optimization elements are used wisely to attract free traffic along with recommending other functions that aid in earning the trust of your website visitors. All website design and development companies are not created equal. Take heed to this fact when choosing the company that you entrust to bring your website to life.
Myth #2: Adding a Blog to a Website is a Worthless Endeavor
This is an untruth that is used by designers who don’t know how or don’t want to mess with implementing a blog as part of a website and it is also spread by business people who don’t want to take on the task of maintaining a blog. The truth is, approximately 40% of companies in the United States use a blog for marketing purposes and many claim that a blog is critical to their marketing undertakings. Businesses that market to consumers have found that a blog increases their lead generation by almost 90% while businesses that market to other businesses have learned that a professional blog can increase their leads by almost 70%. Without a doubt, including a blog in your website design increases the return on investment of your website and can make a tremendous difference to your company’s lead generation.
Myth #3: The Visual Aesthetic Features of Website are Most Important
This myth comes from artistically inclined designers who love to work with flash, 3D effects, shadows, and other creative gimmicks. While this type of website may create a “wow” factor, how sound is that for a business? Studies have revealed that only 10% of web users are amazed by the beauty of a website. On the other hand, 76% of web users are attracted to websites that make it easy for them to find what they want. Take a look at a world renowned website like Amazon.com. Search features make it simple to find what visitors are looking for, the navigation is user-friendly, and it is full of dynamic content. Successful web-based businesses like this focus on providing what web users really desire.
Myth #4: A Mobile Friendly Version of the Website is Necessary
In today’s generation, mobile access of websites is a growing trend. Many website design and development companies push this notion in order to increase their income by offering mobile friendly design. For certain businesses, mobile access might be of some importance, but in reality it depends a lot on your target market. For instance, businesses who market to young to middle aged consumers may find that their target market uses mobile devices to access their site frequently while businesses who market to other businesses or an older generation of consumer will find that mobile access to their website is minimal. A truly professional website development company will guide you to analyze the source of your website traffic to make informed decisions about whether or not a mobile friendly version will be worthwhile to you.
Myth #5: Web Users Hate to Scroll
Way back when, the trumped-up story was started that web users don’t like to scroll so designers must put all of the important information at the top of a webpage. This may have been true in the beginning of the web when surfing was grand and the search engines weren’t too good at eliminating junk sites out of the search results, but times have changed. Today, the search engines have pretty much mastered displaying relevant websites and browsers who are looking for something in particular are adept and willing to scroll to get the information that they are looking for. Of course it is important to attract attention and spark interest with headlines but it is far less important to disclose everything of interest in the top of a webpage. If the information that you are conveying is interesting to web visitors, they will scroll down the page without hesitation.
When it comes to website design, many of the standard rules, sales pitches and promotion of statistically supported crazes need to be left behind. Outdated information and senseless notions thrive among us and are commonly accepted as best practice by web designers and their clients. They are passed down from designer to designer and from website owner to website owner creating a false sense of security and a tremendous waste of funds that could be better spent. There comes a time to put the website design myths to rest.
What are some myths you’ve come across? Bust them below!