If you perform an online search for “social media tools,” you’re sure to be overwhelmed by the dizzying array of results that you’ll get. That’s the problem: The Internet is overrun with these kinds of tools. Luckily, we’ve done the legwork for you. Instead of enduring all of the trial and error for yourself, you should check out the following list. In it, you’ll find 25 shining examples of today’s best social media tools.
Social Media Analytics Tools
1. EdgeRank Checker – Facebook is a powerful social media marketing platform. EdgeRank Checker allows you to measure the influence and success of your various Facebook marketing efforts. It provides ranks for objects in the Facebook News Feed. A comprehensive lineup of additional tools and features is also available. You can use it to increase exposure on Facebook and to enhance fan engagement as well. It has a streamlined, easy-to-use interface that makes it a snap to use.
2. Klout – Since being launched near the end of 2009, Klout has become the standard social media ranking tool in the industry. It measures a user’s influence across various social networks and applies a score. Scores range from one to 100. This is valuable from a marketing standpoint because it allows you to understand your sphere of influence. More than 30 variables are used to calculate scores.
3. bitly – While most people are familiar bit.ly’s URL-shortening capabilities, many don’t realize that the service also offers powerful tracking capabilities as well. Through bit.ly, you can share and track the links that matter to you. A powerful API makes it even better. On top of that, it is integrated into popular tools like TweetDeck. It couldn’t be easier to use, and no learning curve is involved.
4. research.ly – To get a better handle on what people are saying about the topics that matter to you, it helps to put them into groups. That’s extremely easy to do when you use research.ly. This powerful analytic tool allows you to create instant groups based on conversational context. In other words, you supply the terms that you’d like to track, and this tool groups relevant users together for you.
Social Media Management Tools
5. HootSuite – If you’d like to see what’s going on across several social media platforms in a single glance, HootSuite is an excellent tool to use. In addition to providing at-a-glance information, it allows you to organize information according to keywords, search terms, followers, news and other variables. Its drag-and-drop interface makes it especially easy to use, and you’ll be able to see who’s following you and who you’re following in one convenient place.
6. Sprout Social – Managing your social media accounts can be overwhelming, but you need to maintain presences on today’s most popular services. Sprout Social integrates information from sites like LinkedIn, FourSquare, Twitter and Facebook so that you can manage it quickly, easily and intuitively. In-depth information is presented in a clean, clear, easy-to-understand way, which makes it a snap to see how your campaign is faring and what your next moves should be.
7. TweetDeck – TweetDeck is Twitter’s official desktop client. Compared with the website, it is a robust, powerful tool for anyone who is serious about social media management. With TweetDeck, you can keep tabs on everything from Twitter to LinkedIn. Features such as saved searches and auto updates can be used to streamline the online marketing process even more.
8. Shoutlet – Shoutlet is your one-stop shop for creating, managing and measuring all of your social media communications. It is geared towards individuals and companies that would like to monetize their social media communications. It features a comprehensive array of powerful tools. Extras like a contest platform and HTML5 web app creation are all rolled right into the mix. This allows you to keep your efforts organized, and it makes the results a lot easier to understand.
9. AgoraPulse – Is your Facebook presence accomplishing anything for you, or is it just taking up valuable, virtual space? Getting a grip on that type of thing is a lot simpler when you use AgoraPulse. It features tools like a Facebook Page manager that streamlines the process of making effective use of your Facebook presence. Instead of spinning your tires, you can ensure that you’re getting the best ROI possible from your Facebook experience.
10. Attentio – Performing a basic online search for things like your company name or the names of your products or services is useful, but it can also be confusing. With Attentio, you can make sense of what’s being said and put it into context in a powerful way. It gives you a clear understanding of the impact of social media on your company. By including it in your marketing efforts, you can hone your strategy and enhance your success.
11. Radian6 – Radian6 is specifically geared towards businesses, companies and organizations. It provides tools that allow you to monitor, track, listen and engage in the social media world. Powerful metrics, analytics and reports are available at your fingertips and provide at-a-glance data about your company’s interactions with the public through social media sites.
Social Media Marketing Tools
12. Back At You – Online marketing promotions can dramatically enhance any campaign, but it’s not easy to get them going or make them effective without a little help. That’s where Back At You steps in. With this well-designed tool, you can build, launch and analyze online marketing promotions on Twitter and Facebook in one easy place. Instead of twiddling your thumbs and wondering how your promotion is working, you’ll enjoy instant feedback.
13. Wildfire – Marketing efforts have to be ongoing and continual if they’re going to provide consistent and effective results. Wildfire makes it easy to continually work to grow your audience. Its robust lineup of tools allows you to engage with your audience and monetize your interactions with it. In addition to using social media for this purpose, it incorporates SMS and email tools as well.
14. Sendible – It’s critical to know what people are saying about your brand online, whether it is good or bad. Sendible lets you keep your finger on the pulse of what people are saying about your brand on social media sites. It can be used to manage, promote and track your brand’s reputation online. With it, you can quickly jump on great opportunities. You can also use it to perform swift damage control.
15. Crowd Factory – For a viral campaign to go truly viral, it needs to be transmitted to as many social media outlets as possible. Crowd Factory optimizes the process and makes it a breeze. You can also use it to track social activity back to conversions, which gives you a much clearer understanding about what’s working and what isn’t. At the same time, you can enhance the process of acquiring new customers.
Social Media Search Engine Tools
16. Follower Wonk – Making the right connections is important, especially when it comes to online marketing. Follower Wonk allows you to harness the marketing capabilities of Twitter in a quick and easy way. It searches through keywords and bios to find people who may be of use to your company. The right connection can dramatically enhance your online marketing efforts.
17. Social Mention – With this exceptionally useful tool, you can check out user-generated content quickly, easily and efficiently. It aggregates user-generated content from across more than 100 social media properties. It’s the perfect tool to use to see what people are saying about you, your brand, your company and its products and services. With that information at hand, you can make your next move in the most strategic and beneficial way possible.
18. Facebook Search – To conduct a search that limits results to pages from Facebook, the social networking site’s public search function is a powerful tool that shouldn’t be overlooked. It’s easy and intuitive to use, and it allows you to pinpoint specific users, pages and other information from within Facebook. It can be used for a number of different purposes, from finding related sites to seeing what’s being said about your company.
19. Twitter Advanced Search – Zeroing in on specific information through Twitter couldn’t be easier when you use the microblogging site’s advanced search options. You can narrow things down in a number of ways. Whether you restrict your search to specific people or languages – or even seek out information that reflects certain attitudes – acquiring the information that you need is as easy as can be.
20. TweetMeme – If you’d like to get a handle on what’s being shared across the Internet right this second, TweetMeme can help. It aggregates all of Twitter’s most popular links, which allows you to see what’s hot at any given moment. You can use this information to make informed decisions about your own social media marketing efforts. Use it to ride on the coattails of a popular link to enhance your visibility and influence.
21. Topsy – As powerful as Google is, it doesn’t always return the types of results that you need. If you’d like to restrict your search to the conversations that are happening in the social media world, Topsy is the search engine for you. It provides real-time social web search results that you can use in a wide range of different ways. It ranks results based on the relative influence of the people who are participating in a conversation.
22. BlogPulse – For a visual representation of online conversations and other information, BlogPulse is the social media tool to use. It tracks conversations across several social networking sites. It presents the results in a unique and highly useful way. You can track a conversation back to the “seed” that started it all, and you can generate graphs about what’s currently creating buzz in the social media world.
23. Addictomatic – Addictomatic provides real-time information about popular news, blog posts, images, videos and more. Everything is presented in one place, which allows you to keep up with hot topics without having to click your way through several different websites. Whether you use the information to create your own relevant blog posts or to just keep track of what’s hot at any given moment, this is an indispensable tool.
24. Omgili – There are several Internets within Internets. One area that shouldn’t be overlooked includes online forums, question-and-answer portals and similar websites. If you’d like to restrict a search to these types of sites, Omgili is the tool to use. It allows you to measure and compare information across several of these sites to get the big picture. This is a powerful tool for pinpointing conversations that relate to your industry, products and services too. Zero in on questions or forum posts with Omgili, and join in on the conversation to enhance your marketing strategy.
25. WhosTalkin – WhosTalkin aggregates information from more than 60 social media websites. This is yet another way to stay informed about a specific topic in the world of social media. Results can be broken down into several different categories. For example, you can restrict results to images, videos, news stories and other formats. You can also use it to search tags across several social media sites as well.
There you have it! Whether you only end up using one or two of the preceding tools regularly, or if you find yourself relying on several of them, you’ll appreciate the benefits that they bring to the table. These social media tools are sure to save you a lot of time and spare you from a lot of wasted effort. What’s more is that they can help you boost your profitability and make it easier to achieve exceptional success online.
Did we miss one? What’s your favorite? Tell us below! We’ll do an in depth review of some of the most popular in the coming weeks so chime in!