Creating a blog on your website is a great way to increase traffic to your site. Blogs offer the opportunity to write about a variety of topics related to your industry or niche. They are also very search engine friendly which can help them appear high up in the rankings and increase the number of visitors your website receives. In order to keep that traffic coming back for more and bring in new traffic, your blog must offer compelling content or you will find out the hard way that blog readers can lose interest very quickly. Here are the top ten things you should avoid if you want to make your blog a success.
1. Outdated Content – One of the quickest ways to lose a blog reader’s interest is to write about an outdated topic. When someone reads the title of your post and starts to scan your article, they will leave your site if it is about a topic they already know about. Blogging about current topics related to your industry is the best way to keep the interest of your readers.
2. Poorly Written Posts – Bad grammar and poorly written posts is another sure fire way to lose the interest of your blog readers. If a post is full of grammatical errors, it will be difficult to read and comprehend. This will not only annoy your readers, but also make your company appear incompetent. Make sure your blog content caters to the reading abilities of your target audience and sets your company up to be a leader in your niche.
3. Uninteresting Content – Blogging about current topics is simply not enough to capture the interest of your readers. You need to make sure the both the title and content of your blog articles are relevant and appealing to your target audience. Check out other successful blogs in your industry to see what they are writing about and glean ideas from them.
4. No Contact Info – As with most things, creditably is also important when it comes to professional blog writing. Simply including your contact info is a good way to establish some credibility. Your readers need to be able to trust your blog so that they can believe what they are reading is coming from a reputable source. Providing your contact info, even if it is just a name and an email address, will lend some credibility to your blog.
5. Too Many Ads – While it may be enticing to monetize your blog with advertisements, too many ads can drive away your visitors. If you must place ads on your blog, put up as few of them as possible but ensure that they are well placed so that you still make a profit but don’t annoy your visitors.
6. No Specific Content Theme – One of the biggest mistakes you can have when managing a blog is to cover too many topics over a broad range. You want to create a blog about a central idea/theme/industry and maintain that focus in all your blog articles. This will help give your readers a better idea of what to expect every time they visit your blog.
7. Site Errors/Inability to Leave Comments – Blogging is a part of social media marketing and a great way to start the conversation with your audience. If you do not give your readers the ability to ask questions about your posts or join in the conversation about your chosen topics, or worse your site makes it difficult for them to leave comments due to errors, you will not only frustrate your readers but also risk losing them to blogs that value their opinion and make it easy for them to share it.
8. Poor Tone – Writing in a negative or sarcastic tone can also cause readers to lose interest in your blog. While it is certainly acceptable to write a negative or sarcastic post once in a while, if you do this on a regular basis you may come off as bitter and your blog will not be as appealing to your readers.
9. No Responses to Comments – A well run blog will act as an open air forum where readers can comment on the different stories you write. Responding to the comments left by your readers will help further the discussions they want to get involved with. This is a great way to engage with your readers and keep them coming back to your site for more.
10. Lengthy Posts – It can be difficult, not to mention time consuming to read long blog posts on the Internet. Experts suggest keeping blog posts between 400 – 800 words, but don’t be afraid to go past this occasionally if the content you have to deliver is truly beneficial to your audience. If you consistently post long articles though you risk the chance of boring your readers or having them not stick around long enough to share and engage with your content. If you have a topic that requires a lengthy post consider developing it into an articles series with 2 or 3 parts, or try breaking your article up into smaller, more manageable sections by including pictures, lists, and bullet points in your posts.
A well written blog is an excellent way to drive traffic to your website and build authority in your industry. Following the tips outlined in this article will help you avoid some of the common mistakes bloggers make and ensure that your readers keep coming back for all the great content you have to offer.
Have we missed anything? What other mistakes make you lose interest in a blog?