Getting the most out of your time is essential for successful modern marketing teams. At LeapGo, we use a wide range of tools to boost our productivity and ensure we get more done in less time—and to a higher standard.
Productivity apps are a great investment. Many of them are low-cost anyway, and the boost they can give you and your team can be phenomenal.
Here are the top 10 productivity apps that you should definitely try out if you want to supercharge your productivity.
Project Management Tools
We’ll start with the biggies.
Project management tools are the best way to keep on top of everything, and we rely on them (or at least one of them) heavily at LeapGo.
Basecamp is our platform of choice. We’ve tried out many of these, and this one is our personal favorite. That’s not saying it’s the best—that’s up to you to decide, and you may find another platform works best for you.
But for our team, it’s perfect.
It makes keeping track of everything a breeze. Nothing gets lots in a string of emails, no one misses out on any important notifications, and we use it to keep track of our own content marketing activities too.
Set up projects, to-do lists, share ideas, collaborate … it makes it all easy.
To be honest, the best way to find out is to just try it out for yourself and see if the system works for you.
We love Trello too, and we still use it—just not as much as Basecamp.
Trello is slightly different in that it is more visual. You arrange tasks (or “cards”) into lists, and on the backs of these lists you add in as much information as you need to.
You can then move the cards between lists to represent where that task is right now.
So, you could move a blog post from the “In Progress” list to the “Published” list. It’s really easy, and this simplicity is its big selling point.
It’s perhaps more limited than tools like Basecamp, but for visual planners, it’s perfect.
Slack has been making headlines ever since it launched, and it’s a great little app. Slack is less about project management, and more about communication—especially communication within teams.
Its goal is to replace email within teams, and it does a great job of that.
Create teams within the app, either for your in-house team or your contractors, and keep everyone up-to-date in one place (rather than creating long and confusing email conversations that inevitably get lost).
Next up, PPC management tools.
I actually wrote on these fairly recently, so I won’t go into too much detail here other than to provide a quick round-up of our favorite tools.
The reason for this is that they all have their unique strengths.
Whereas Wordstream benefits from its ease of use, customized optimization tips, and excellent free tools, Acquisio boasts excellent report building on a wide range of options such as KPIs and campaigns.
And then Marin takes a more technical approach and provides excellent daily reporting and great customer service.
Between these three, we can cover everything we need to do with our client PPC campaigns.
CRM software is essential when you are managing a large number of clients, and again you have lots of options here. I talked about a few tools we use in a previous blog, so I’ll go over these quickly.
Infusionsoft is one of our favorites, and that’s because it is absolutely perfect for small businesses.
It provides a simple and powerful way to keep track of all of your leads, and its excellent software is perfect for getting your marketing campaigns off the ground.
Some might criticize it for not being as comprehensive as Salesforce or other big CRM tools, but it does exactly what we need it to do.
Contactually is an automated tool that is really useful for anyone managing a virtual team. If you have lots of different types of clients, it’s makes managing them all easy.
It is perfect for nurturing leads, and it provides you with an easy way to follow up with them so you can grow your relationships.
The dashboard is excellent, and you are constantly kept up to date with everything you need to know about your contacts, who you organize into buckets.
It also helps you to save a lot of time by syncing up with your social media platforms and Gmail or Outlook.
Social Media Management
If you take your social media marketing seriously (and you should!), you’ll need a management tool. No two ways about it.
Luckily, you have loads of options here.
SproutSocial is one of the most popular social media management tools, and we love it. You’ll find that it is designed perfectly for building customer relationships via social, and this tool alone saves us hours of work every month.
Like all these tools, it makes it easy to post and plan your updates in advance, and the analytics reports are fantastic. It also provides excellent monitoring so you can keep on top of all your brand mentions with ease.
The Smart Inbox is also great, gathering up all your social channels so you can keep track of them all in the same place.
Buffer is another one of the most popular tools for managing your social accounts. Its free account is the perfect starter package for small businesses, but you’ll soon want to move onto its so-called “Awesome” package to make full use of its capabilities.
It makes it really easy to schedule your content by placing it in a queue so you can carry out all of your social activity at a time that suits you, and make it look like you are on Twitter or Facebook all the time.
It also makes it really easy to do things like add retweets to your buffer queue from within Twitter, which is great for when you feel like retweeting 10 updates in a row but don’t want to bombard your followers.
Another of the big ones, Hootsuite takes a lot of the effort out of managing multiple social media accounts in one place.
The interface is really simple with its drag-and-drop organization, and it also provides a great selection of features like team collaboration and detailed analytics.
Once again, try all three of these out for a month and see how you get along with them. You may prefer one of them over the others, but we’re happy to recommend them all.
Try Them Out, Be More Productive
There are way too many productivity tools to mention in a single blog, but the ones above should give you a very good start and help you to save many hours over the course of each month.
While they won’t save you time performing any particular tasks, they will let you see how much you are spending on certain things.
It can be revealing to find out how much time you spend on Twitter, browsing the web, marketing, or any other activities.
And if you find out you are spending more time than you want to on a task or in a certain app, you can make changes to your workflow—perhaps by using one of the tools listed above.