Blogging seems like such a good idea until you use up all your best topics in the first few months. Now what? So many businesses end up in this spot where generating a never-ending stream of new blog topics seems like an impossible task. However, with the right frame of mind and a few tactical moves, you’ll quickly realize that it’s possible to keep that blog running on high-octane fuel for the long haul.
There are plenty of best practices out there and we apply many at LeapGo. While working with clients or on internal projects, here is what we do to keep the blog ideas flowing:
Be Social –
One of the reasons you might be struggling to come up with blog topics is because you’re doing it all by yourself. At LeapGo, we believe blogging is an interactive experience that requires input from everyone, including you, your teammates, your clients and your customers.
- Collaborate with colleagues – ask your teammates for ideas, bounce your thoughts off them, and host a brainstorming session where you throw topics and concepts on a board. Your colleagues may see topics in a different light or have tons of ideas waiting to be shared.
- Think broad– it’s okay to be general when listing out topics. In fact, if you try to narrow down to a specific topic right away, you may miss opportunities for new ideas
- Use keywords – if you’re already performing keyword research for your company’s SEO, see if those same keywords generate blog ideas
- Uncover client needs – if you’re a B2B company, your clients often read your blog to help them achieve a business objective. Dig into what your clients need and write blogs to address those needs.
- Talk to the right people – Speak to client contacts, such as sales and account executives, to find out what they believe are pain points and opportunities
- Answer your customers – if you’re a B2C company, customers often read your blogs because it answers their burning questions. Find out what other questions they might have and write blogs to help solve their dilemmas.
- Don’t over-think it – It’s often the simplest things that people want to know and you can pick those up from comments, survey feedback, and reviews
Is LeapGo’s blog the only one out there creating website development and digital marketing content? No way, but that’s okay. Just like you, we have many competitors and partners who produce blogs, emails, e-books, white papers and other online marketing media that provide relevant information. The key is staying relevant and targeting your own customers. Knowing what’s happening in your industry and what others are saying can help you formulate new blog topics for that purpose.
- Sign up for e-newsletters – Find the most popular companies in your industry or partner industries and sign up for their e-newsletters. You’ll be amazed at all the great information you can gather that may not be publicly available.
- Setup an RSS – find the most popular or most informational blogs and setup an RSS feed so that you’re always receiving the latest titles and articles. It will help you stay up to speed, while giving you a quick sampling of topics.
- Follow influencers – Twitter and Facebook often get to stories before blogs and emails do. Following or becoming a friend of influencers in your industry can give you new ideas on the fly and put you a leg up on most of your competition.
While you’re getting connected, don’t miss out on our FREE white paper download, Secrets of Successful Business Blogging Revealed!
Use A Program
Did you know there are tools specifically designed to help you generate blog topics? Well there are and sometimes we even use them to think outside the box. While not always the most helpful, the tools are ingenious ideas and can at the very least give you a new direction or provide a spark.
- Blog Topic Generator by Hubspot – This is certainly the most useful and impressive tool on the web. You type in 1-3 keywords and the program spits back a week’s worth of topics. It can get repetitive, but the ideas are there.
- Content Idea Generator by Portent – This one is a bit more playful, but it does provide some insight into ideal title structure and give you some otherworldly combinations that could get your gears turning again.
Try A New Angle
When our clients want to keep pushing the same message, we have to find new ways to say the same thing. You’ve heard the saying, “There are two sides to every story”, and with blogging that’s never been truer. There is always a different viewpoint, a different way of writing something, and ways to dig deeper into any story.
- Go granular – most topics you will initially write are broad, meaning that you can dissect them into little pieces later. When you get more granular and go into the details, readers usually find the info way more useful and interesting
- Repurpose content – If there are two sides to every story, then there are a million ways to tell it. Consider taking an older blog and repurposing it to tell the same story in a different way. Look for new analogies, solutions, and more.
- Create a visual interpretation – A picture is worth a thousand words, so why not take your blog and turn it into an infographic, slideshow or video? You can then write an article about the new visual feature and bring the topic back to life.
By putting the above tactics in play, your blog topic calendar should be well past full! If you’re still struggling to generate ideas or need someone to execute all your plans, consider reaching out to an agency like LeapGo for professional blog writing services.
Do you have other recommendations for inspiring new blog topics? We would love to hear from you! Let us know in the comment section below.