If you’re one of the many small business owners who haven’t started a blog yet and you are considering one then keep the following details in mind as you begin your blogging career.
- If you have a website for your business, put your blog on the same domain name as your website. Don’t use a free host for your business blog.
- If you don’t have a website and you plan to make your blog your business website, buy a domain name; again, don’t use a free host.
- Make sure that your blog is designed in such a way that it reflects your company values and you build a brand that is consistent across all of your web properties and off line marketing initiatives.
- Keep it professional.
- Employ sound SEO techniques into your blog posts.
- Make sure your blog is a veritable resource for people looking for information on your topic.
- Don’t write off topic too often; keep your blog focused on the needs of your customers and potential customers.
- Be friendly and courteous and sometimes even personal, but be careful not to make it a personal blog.
- Encourage comments.
- Go and comment on other blogs within your niche.
- Blog as often as you can. If you can’t blog every day then blog every other day. The more you blog the more you and your clients will benefit.
- Don’t make every blog post a sales message.
- Above all, don’t abandon your blog. If you run out of things to say and can’t continue writing after you have started, hire a blog ghostwriter to keep up the blog.
Your company blog is a reflection of your business. Make it a positive reflection. A blog can serve as a very effective marketing tool, but it must be written to often in order to achieve its potential. Once you start, keep it going and don’t give up.