When you are developing a new website, what should you think about? Web design? SEO? Your shopping cart? All of those are important, yes, but that’s not all you need to think about. Here is a short list of essential website development issues you should consider before the development begins.
- Who is your primary target audience? OK, how about secondary and tertiary?
- What is your budget?
- Do you have a launch date? What is it?
- How will you promote your website when it is finished?
- What kind of branding have you done with your business? How easy will it be to brand your website to match?
- What kind of navigation structure should your site have?
- How can you make your website stand out from the competition?
- What are your 100 most important keywords? Now, the 500 most important?
- Should your website have a blog? If so, will you start your blog on day 1 or plan for it in the later stages of development?
- How many pages of content do you see your website having?
- Will you publish articles alongside products in your e-commerce system or simply upload your product descriptions?
- What complimentary products and services are offered online that you can sell on commission or consignment on your own website alongside your products and services?
- Should you incorporate an affiliate program into your web development strategy and pay affiliates a commission for selling your product for you?
- Can you offer your products and services for sale on other websites like eBay and Amazon.com? Should you?
- Will you have a social media strategy? If so, define it before you build your website and integrate that strategy into your website.
- How will you approach search engine optimization?
Website development is not just a thought today and action tomorrow. It takes time to research the competition and the online marketing landscape and develop a marketing strategy for your online efforts. Rush through it and your results will reflect it.