Landing page optimization is about more than just making sure you include keywords and that you are putting them in the right places. Sure, search engine optimization on your landing pages is important, but it isn’t so important that you forget everything else.
SEO for landing pages is important for the most obvious reason. It gives you a better shot at reaching your target audience through search engine marketing. It could mean increased search engine rankings, but more importantly, it could mean a high PPC quality score, which can translate into more traffic for your website. But then what?
How much of that traffic are you converting? That’s what.
Traffic, optimization, unique visitors, search engine rankings – all of that is well and good, but it’s nothing if you aren’t converting it into sales. And there’s the rub.
Landing page optimization is about more than search engine rankings and targeted traffic. It’s about ROI. It’s about conversion tracking. Downwitemnoyris . It’s about closing sales. If your landing page isn’t ready to seal the deal then all the SEO in the world won’t help it. And that’s why a professional can often be your best resource. Don’t skimp on the landing page.