Psst… implement keyword density at a ratio of 2.7% for every 450-word article.
Psst… identify 20 websites with complementary blogs and send outreach emails with intent to write 1-2 guest blogs each
Psst… hire an SEO firm to increase your Facebook popularity by over 1K fans
Are you serious? If you think these tactical maneuvers are the secret to SEO success, you’re barking up the wrong tree – lots of wrong trees. We’ve been trying to tell you for years that SEO is simpler than you think.
Sure, there are plenty of technical moves you can make that will help boost your website’s SEO. We created white papers listing the 10 on-page SEO best practices to overcome Google Panda and 10 off-page SEO best practices to overcome Google Penguin. But these best practices only help you create the foundation for SEO. They aren’t short-term wins and they aren’t sneaky tactics. They’re just good business.
SEO Secret Revealed
So what is the secret to SEO success? It’s surprisingly simple and the best content marketers have been doing it for years now: creating all-natural content that customers want. That’s it. Capeesh?
We doubt your mind is blown, but you’re probably struggling to understand why that’s it. The reason is because it takes a ridiculous amount of work to create organic content that customers love and not every business is willing or able to do it.
Short-term tactics like keyword stuffing and spammy link building are way easier in theory. It’s like the kid in school who copies answers from someone else’s homework. It’s way easier, but in the end he didn’t learn or achieve anything, putting him even farther back in school. You can’t cheat your way out of school just like you can’t cheat your way out of SEO. It takes hard work, smart thinking, and tenacity to create long-lasting organic content and be successful.
Why do you think Google keeps slamming you with penalties, from Panda to Penguin to manual slaps on the wrist? Because Google wants to create the perfect search engine where customers get the best results possible. Every time you try to manipulate the system, it wants you to stop because you’re not helping the engine achieve its ultimate goal.
Put This SEO Secret Into Action
Ok, so you get it. Simple concept, lots of work involved. Now what? Essentially, you’ve got to integrate SEO into your marketing plan without over-thinking it. Put down that SEO task list of tactics, formulas, and ideas and start looking at the overall business picture and, in particular, the content that your business should be creating for your customers.
What questions can I answer for them? What content will get my customers to click my emails, read my blog and browse my website longer? What unique content can I create that goes beyond the written word, such as videos, Infographics and social media contests? Do analytics tell me anything about what my current customers already love (and want more of)? Can I improve the user experience with a better navigation, a resource center, or a more engaging YouTube channel? Whatever you do, put your customer first and find out their needs and wants.
Of course, don’t completely ignore SEO or destroy your SEO task lists, because many of those tactics still apply. They just have to apply naturally within your marketing efforts. We’ve got a ton of resources at LeapGo to help you develop this natural application of SEO within marketing:
- How do you integrate local SEO into your digital marketing strategy? Read this blog
- Discover how semantic search affects your SEO
- Google didn’t vacation this summer, so you may have missed these 3 important SEO updates
- And in case you didn’t click on it earlier, we’ve got some excellent white papers detailing:
- 10 on-page SEO best practices to overcome Google Panda
- 10 off-page SEO best practices to overcome Google Penguin
Psst… now that you know this surprisingly simple secret to SEO, feel free to share with your friends and coworkers. Just don’t let the message get diluted along the way – you wouldn’t want Google to slap you on the wrist again, would you?