With the introduction of real time search, your blog has become ten times more important. And it’s ten times more important to have a blog.
You already know about the traditional reasons for needing a blog:
- Conversational marketing
- Better customer service
- Direct line to your customers and direct feedback
- Unique content every time you post
- And so on and so on
But real time search gives you one more bullet point to add to that list: Immediate search engine indexing and that means enhanced search engine optimization benefits.
Both Google and Bing are indexing real time search. Bing is mostly concentrated on Twitter, but Google includes Twitter, Facebook updates, blog posts and other social media. Those real time results mean that your blog posts will receive immediate attention from the search engines, but even better, those posts can land in a special section of Google SERPs called “Latest Results”.
Immediate indexing could mean additional traffic to your website and blog right when you publish a post. Now, isn’t that a benefit you can live with?