Paid search hit a slump in 2009. In fact, online advertising as a whole didn’t do so well. But SearchIgnite reports that the first quarter of 2010 has seen an increase in paid search by 11%. That’s a pretty significant climb.
It’s especially significant when you consider that Bing also saw an increase of 22% while continuing to take search share away from Yahoo! It seems that the retail sector is driving both increases. Surprised?
Don’t be because Bing has done quite well with retail and travel, the two most important sectors for the search engine. And those are the two sectors that seem to be making the comeback on paid search. I think this means that 2010 will see an increase overall in paid search and online advertising. What do you think?