Link atrophy is something that doesn’t get discussed very often when it comes to link building practices, but it should. What is it? Link atrophy is the process of disappearing links. When it comes to link building, there are things that are within your control and things that are outside of your control. Link atrophy can include both things that you can control and things that you cannot. For instance, if the majority of your inbound links are due to press releases then you’ll see a high link atrophy percentage. Press release links tend to be short term in nature. What you want are long term permanent links.That’s obviously something over which you have some element of control. However, you don’t have control over what domain owners do with their websites. If you have inbound links from a web page or domain that an owner allows to lapse then those links will disappear. You can also lose links if you have a high number of links on a web domain relative to the number of links on other domains. For instance, if you have a blog that promotes a second website and you build thousands of inbound links from your blog then you’ll likely see a lot of those links count for awhile then disappear. You need to work on link diversity. Now for the cool part. To test your link atrophy, try this link atrophy tool. It’s free.