Even if you do business online exclusively, or mostly, you might make good use of marketing materials in print. I’m talking about traditional marketing collateral. This includes items like:
- Business cards
- Letterhead and envelopes
- Post cards
- Window decals
- Car magnets
- Hats and T-shirts
- Pens and pencils
- Coffee mugs
And much more.
OK, so not all of these are considered marketing collateral. Items like hats, T-shirts, pens and coffee mugs are actually in a category called specialty marketing items. But they can often serve you well in your marketing campaigns.
One prominent example I can think of is the article directory EzineArticles. A couple of years ago they made up a bunch of coffee mugs and sent them out to their published article authors. If you had previously had articles published at EzineArticles then you got a coffee mug. Many people who received a mug wrote about it on their blogs and in articles, giving the company additional publicity. This is a good example of how an offline marketing campaign can be a positive influence in your online business.
If you do any correspondence through the mail or you meet people in public when you go out of the office then you can use print marketing materials. Business cards, for example, can come in handy in almost any situation. Brochures and flyers can be pinned up at local kiosks and bulletin boards.
Online business entrepreneurs are starting to figure out that a more integrative approach to their marketing efforts is better than strictly sticking to one channel. It’s a good lesson to learn and if you find yourself in need of print marketing collateral for your offline marketing campaigns then be sure to hire a firm that has experience in that area.