We’ve talked about social media in the past and whether or not it’s entirely useful. There are positives and negatives to all of it, but there’s one big positive that lot of people are starting to add to their sites: The Facebook “Like” Button.
Let’s back up a bit. First, Facebook is trying to become ubiquitous, just like Google or Yahoo. They want to be all over the internet, getting into every site they can. So far, it seems to be working. According to Alexa, during a recent week, traffic to Facebook surpassed traffic to Google. It wasn’t for a really long time, of course, but it shows the power of Facebook to reach users.
Facebook is also attempting something that’s heretofore has been unheard of: Becoming the One True Login. They want to become the one major username and password for a variety of sites, from blogs to shopping carts. Instead of having several different usernames and passwords to remember, you would have just one.
So, with Facebook wanting to be everywhere and do everything, it would make sense to have your site integrate with it, especially if it doesn’t cost you anything or require the services of a big web development company to do it. That’s where the Facebook “Like” Button comes in.
The new “Like” button is a simple concept. When you click the button on a website, it puts a note on your Wall that you like that specific site. Other users who view your wall can see that, and follow that link. It’s that simple. No copying/pasting, no comments that you have to write, just one little click and you’ve noted your approval for the site.
What does this mean for you? Well, let’s say you have a WordPress blog that you use for one of your SEO packages. Either you or your web design company is now able to put a little bit of code in your template file that puts that little Facebook “Like” button on every single post you make. In turn, when people view that site, they’re able to easily note with just one click that they like the post you made. Then the people that they’re connected to are able to notice that post, and so on.
Fairly useful, right? So how can you get it on your site?
To add the code for every post on a WordPress blog, open up your index.php and single.php files in the editor and add the code below to install the button.
<iframe src=”http://www.facebook.com/plugins/like.php?href=&layout=button_count&show_faces=false&width=80&action=like &font=lucida+grande&colorscheme=light” allowtransparency=”true” style=”border: medium none; overflow: hidden; width: 80px; height: 21px;” frameborder=”0″ scrolling=”no”>
Just copy and paste that either above or below your post, and you’re set. If this is a little too complicated, don’t worry. We at LeapGo can always give you a little push in the right direction or even put it on there for you.
Social networking can be pretty useful! Anyone have any luck making social networking work for them? Leave your comments below.