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Is Twitter A Valid Form Of Internet Marketing?

As you may know, I’m not a super duper Twitter trooper. It’s not my favorite marketing medium. But I have noticed that there is a sort of fervor over using Twitter to amass a large following then spamming them to death with marketing messages. Quite frankly, I think that’s crass.

If I were an advocate of Twitter then I’d say that’s the wrong way to go about it. Actually, I do see some legitimate uses for Twitter, but using it to see how many people you can get to follow you isn’t one of them.

An article at SiteProNews over the weekend said something similar. The author essentially said that using Twitter to build a large group of followers is a waste of time. You are better off using it to build a niche community and starting a conversation with them. And I would add: Marketing your niche product to that niche audience.

Twitter audiences know you are going to market your product to them. But they aren’t following you just so they can be marketed to. They are also following you because they have seen something you said that they liked. The exception to this are those guys who follow you in hopes that you will follow them so they can send you marketing messages. Do you really want these guys following you on Twitter? I don’t.

So, if you are going to use Twitter, at least approach it from the right perspective. Don’t just try to build up your follower list to compete with Ashton Kutcher and Oprah Winfrey. Build a niche audience instead.