Google have announced the completion of its search index, which is being called Caffeine. Evidently, we’re to believe this is search with lots of addiction. But is it an improvement over the old index?
There is some question as to whether current webmasters will like the new search index. But it’s quite likely that searchers will like it more. That is, if Google delivers on its promise to present fresher information for every search query.
One thing is for sure – the advent of video marketing, real-time search and universal search has made this type of search indexing change inevitable. Google’s old index was outdated and it did take too long to find new and fresh information when you wanted to find it. But I’m not sure that Caffeine will be the perfect solution, however, it is a step in the right direction.
What clues me in to this fact is the following paragraph in Google’s announcement:
With Caffeine, we analyze the web in small portions and update our search index on a continuous basis, globally. As we find new pages, or new information on existing pages, we can add these straight to the index. That means you can find fresher information than ever before—no matter when or where it was published.
The emphasis in bold is mine. While it’s certainly commendable that Caffeine updates Google’s search index on a “continuous basis, globally”, the fact that it does so “in small portions” has me a little concerned. The question of the day is, “how small?”
I think it would be next to impossible to analyze the entire Web continuously, but that would be nice, wouldn’t it? However, Google must choose which parts of the Web it will analyze and how often. Since the search engine hasn’t revealed its plan for that analysis we cannot say whether Caffeine does too much or too little. We can only speculate.
I am not a Google apologist, but I’m not an endless Google basher either. I believe Google’s mission to index all the information in the world is a challenging one and they’ve done a good job overall in attempting to do it. Are they perfect? Not by a long shot, but I believe that Caffeine – in it’s raw nature – is an overhaul that has long been overdue. I’m glad to see Google replacing its old indexing system with a new one. I just hope that Caffeine is enough to foot the bill.