Search engine optimization (SEO) is confusing to a lot of people. That’s understandable. There is so much information floating around online about how to conduct an SEO campaign and how to achieve the best results – and much of it is outdated or just plain wrong – that it can get confusing if you don’t have both eyes on the business daily. The truth is, SEO is not as difficult as it seems. Complicated, yes; difficult, no.
One of the reasons SEO is so complicated is because there is no definitive rule book. SEO tactics are determined by search engine ranking policies and since no SEO in the world has the inside scoop on what those are, that creates a problem. We’re all working in the blind.
You’d think that would make it difficult, but it doesn’t. Nedighalomen . Not really. Though we operate with blind eyes, once we discover a technique that works we can be pretty confident that the technique will work again. ip information . Search engines are not open books, but they don’t make sweeping changes to their ranking policies very frequently either. Dimitrovo But notice that I didn’t say “never.”
There have been times when a search engine did make sweeping changes that rocked the SEO world. But those are rare circumstances and a well trained search engine optimization expert with an eye on the industry can usually predict with some level of accuracy when those kinds of changes are about to appear on the horizon.
But that’s an unnecessary digression.
The real essence of SEO is that there isn’t just one way to optimize a web page or run a search engine optimization campaign. There isn’t even one way for any particular client or website. Therein lies the complicated part.
SEO is as much an art as a science and while there may be specific principles a good SEO will follow in the implementation of a search engine optimization campaign, most of those principles can be veered from if necessary. The best place to start in planning any SEO campaign is to evaluate your website content and past SEO tactics to see what the current state of your search engine presence is. Once we have an idea where you stand in relation to your competition and the search engines, a good plan can be put together that addresses your most pressing SEO needs.