Graphic designers are touch and go people – whatever they touch goes somewhere.
So now that I’ve shown my silly side, let’s get serious. Graphic designers are a necessary part of your marketing team. They do so much with lasting value that it’s hard to ignore the significant contributions they make to your success. Think about it. You’re graphic design team is involved in a lot of things that you do over and over again, such as:
- Your website
- Business cards
- Advertising specialties like hats, T-shirts, coffee mugs, etc.
- Online digital advertising banners
And I’m sure you can think of several other projects on your own.
You may not be using every one of these marketing collateral in your business, but the ones that you are using were created by a graphic designer, either on your staff or one you hired through an agency or as a freelancer.
Graphic designers are an important part of your marketing team. Have you thanked yours today?