Graphic design work in the digital age is often misunderstood. It does not just mean website graphics. Nor does it just mean print graphics. In fact, graphic design often means a little of both.
The first step to good graphic design management is to create a logo. It is usually the first need for most companies starting out in business. It is the beginning, but not the end, of graphic design. So what should you look for in a logo?
A good logo should have the following qualities:
- Simplicity – Don’t make it too complicated. Keep it simple. And, no, I won’t call you stupid.
- Memorable – Your logo should be memorable. You want to implant it on the minds of people you want to know about your company. Create a top-of-mind awareness.
- Represent Your Values – Your logo needs to represent and communicate your company values.
- Transferable – It should be easily transferable from Web to print and vice-versa.
- Re-usable – You’ll be using your company logo in a lot of different ways – digitally and in print. Make sure it is something that you can use and re-use again and again.
Before you begin your marketing campaigns, give careful thought to your graphic design strategy. Plan your logo and your complete strategy at the same time so that they complement each other. You don’t want to have to start over in the middle.