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Category Archives: Search Engine Optimization

Everything You Need to Know to Supercharge Your SEO

If your website's search engine optimization efforts are sputtering along like an ancient Yugo, then you may be using outmoded tactics or putting too much emphasis on less important things. The SEO landscape is constantly shifting under your feet, so you need to be using the latest "road map" to success. Here are some useful...
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The ABCs of the Google Alphabet Announcement

If you start seeing the domain "abc.xyz" everywhere you look, it doesn't mean that your brain has reverted to childhood memories of Sesame Street -- it means that Google's newly-formed parent company, Alphabet, has become a major part of the online landscape. Google's recent announcement of this transition has caused its share of confusion and...
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SEO Strategies – A 2014 Review

I thought about making this a whitepaper. This content is extremely valuable and there's a ton of research here. Clearly perfect for a download behind a lead capture form.  But then, I had a change of heart.  I'm so excited about this content and I want everyone to see it.  There was a lot of hard...
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The Surprisingly Simple Secret to SEO

Psst… implement keyword density at a ratio of 2.7% for every 450-word article. Psst… identify 20 websites with complementary blogs and send outreach emails with intent to write 1-2 guest blogs each Psst… hire an SEO firm to increase your Facebook popularity by over 1K fans Are you serious? If you think these tactical maneuvers are the secret...
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Google Penguin 3.0 Update

It's here. You can't say that I didn't warn you. More importantly, let's delve into the repercussions of Google Penguin 3.0 Update for the digital marketing of your business. Friday, October 17, was the day that the Penguin update hit the web running. This was confirmed by John Mueller of Google in a video released...
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3 SEO Updates You May Have Missed

It’s official: summer’s over. Those days of lazing away on the inner tube are gone and now you’re back at work wondering what happened while you were out. Well it turns out that a lot did happen, but relatively few people heard about it. During the past couple months, 3 significant SEO updates occurred and unlike...
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Want To Be Better At Link Building? Remember Its Roots

Hey, let’s exchange links and both improve our rankings. Hey, let’s swap guest blogs and comments and boost our SEO. Hey, let’s plug in as many links as possible into this webpage and convince Google that we’re awesome! Sound ridiculous? That’s because it is. So many of us have forgotten the true meaning of link building...
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What’s the Deal with Google Panda 4.0?

On May 21st, a Google update rocked the SEO world. A number of very high authority websites experienced significant changes in their search engine rankings. Some sites like eBay, RetailMeNot and ask.com lost tons of ground while other sites like MyRecipes, MedTerms and Zimbio were rewarded. The culprit behind the various ranking changes was Google Panda 4.0,...
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How To Bake The Best SEO Cake – And Why It Matters

Someone once said, “Chocolate cake is chocolate cake.”  I beg to differ. While both cakes share many of the same ingredients, it’s the quality of the ingredients and the skill of the baker that differentiates one chocolate cake from another.  Think about it.  Any baker will tell you, “It starts with quality ingredients”. The same can...
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How Hummingbird Changes Link Building

Updates in search engines are always an adventure for businesses that rely on SEO to connect to potential customers. While these updates have offered the benefits of getting rid of sub-par, irrelevant content in search results and preventing websites with low-quality links from making it into the rankings, the Hummingbird update from Google has seriously...
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