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Category Archives: Search Engine Optimization

How to Write Better Headlines

No matter what you are writing—whether an email, a landing page, a blog post, a social media update, or anything else—the headline is arguably the most important element. Why? Because it's the thing that gets seen first. And that means no matter how good the rest of your copy is if the headline is not compelling, no...
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How To Rank First and STILL Be Unprofitable

You've done it! You've reached the number-one spot in the search engines for your main keywords. You're consistently ranking highly, and your traffic is through the roof. Now you can sit back and watch those sales rack up. Only … nothing's happening. What’s going on? You've missed a vital ingredient in your SEO campaign: User intent. Without focusing on user...
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4 SEO Tactics that Work Every Time

So you want to rank better in the search engines. Who doesn't? Better rankings, more targeted traffic, more conversions—what's not to like? But what if your current SEO efforts are not working? Even experienced marketers struggle sometimes. Here are four tactics that we use here at LeapGo that have a very high return on...

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4 SEO Tools Your Business Cannot Live Without

Keeping on top of the constantly-changing world of SEO can make even the most experienced marketer feel like a white-water rafter at times. There are so many metrics to measure and monitor, so many strategies that can be deployed – it’s understandable that clients often come to us for advice to stay ahead.

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Google Phantom III: A New Mystery Algorithm Update Arrives

Rumors started circling towards the end of November that something was going on with Google's search algorithms.  Rankings were being affected to an unusual degree, various websites experienced increases or drops in traffic, and whispers of a new algorithm update started to spread.  But there was no word from Google.  It's now become clear that...
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How to Win at The Local Search Game

There's no getting around the fact that sharper local SEO practices can boost your business. Today's online shoppers, especially those who are shopping "on the road" via mobile devices, want search results that direct them to the nearest solutions for their needs. If you want to make those lists, here are some things you should...
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Native Advertising: Is It the Right Addition to Your Content Marketing Plan?

Although native advertising can be very effective in improving brand presence and generating leads, it does have several drawbacks. Understanding both the pros and cons of this type of paid media can help you decide if you should add it to your marketing strategy. What Is Native Advertising? Native advertising is defined by Wikipedia as “a form of online advertising that matches the form and function of the platform on which it appears. For example, an article written by an advertiser to promote their product, but using the same form as an article written by the editorial staff.” The Interactive Advertising Bureau has identified six types of native advertising:

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Everything You Need to Know to Supercharge Your SEO

If your website's search engine optimization efforts are sputtering along like an ancient Yugo, then you may be using outmoded tactics or putting too much emphasis on less important things. The SEO landscape is constantly shifting under your feet, so you need to be using the latest "road map" to success. Here are some useful...
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The ABCs of the Google Alphabet Announcement

If you start seeing the domain "abc.xyz" everywhere you look, it doesn't mean that your brain has reverted to childhood memories of Sesame Street -- it means that Google's newly-formed parent company, Alphabet, has become a major part of the online landscape. Google's recent announcement of this transition has caused its share of confusion and...
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