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Category Archives: Paid Search Management

Landing Page Videos: Worth the Effort or Waste of Time?

Are landing page videos worth it? Like everything with landing pages, it all depends. Sometimes videos on your landing pages may be able to boost conversions; other times they won't. As always, you'll have to test them out to know for certain in your situation. But they are certainly worth testing, and videos could well help to boost...
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How Your PPC Can Benefit from the Personal Touch

Personalization is becoming more important in all aspects of online marketing. No longer are internet users surprised to see products following them around the web in the form of ads, and personalized emails are the norm.  And people want this. They want companies to serve up content that is related to their own...

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Top PPC Management Tools for 2015 : A Guide

PPC (pay per click) advertising remains a powerful, profitable driver of online traffic for businesses that know how to use it to its fullest potential.  In order to really mine PPC's ability to connect you with your target audience and increase your revenue, you'll want to have a full arsenal of basic and advanced management...
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How to Generate More Leads Online with Your PPC Ads

PPC (pay per click) advertising can be a tremendously powerful way to generate leads online, but it's not quite as simple as waving a magic wand. As with any advertising or marketing practice, you have to make sure you're implementing it as effectively as possible unless you enjoy wasting money. Let's look at a few...
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What Are AdWords Callout Extensions?

Last month you might have received a notification from Google AdWords. This may have left you wondering what are Google AdWords callout extensions? The simplest way to put it is that Google AdWords callout extensions enable companies to add descriptive text to the main ad copy announcing offers, seasonal specials, free shipping promotions and more....
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What Is Remarketing? Plus 5 Useful Tips

Let’s say you’ve been swamped at work for the past few months and really need a vacation.  You start an online search, but after perusing a few travel sites, you decide to postpone the planning and get back to work.  On return to your usual work websites you notice an onslaught of vacation banner ads...
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Choosing Your PPC Strategy – Outside Agency or In-House Staff?

With the constant evolution of digital marketing and the impending creation of new competitors, driving traffic to your website has never been more important.  Understanding and utilizing digital marketing strategies is vital to the success of any website and one of the key drivers remains a strong pay per click (PPC) strategy. Big growth leveraging paid...
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