When it comes to the most important online marketing techniques for businesses, video has dominated for the past few years now. And nothing has changed there now that we move into a new year. Video is still huge—and growing. Video will account for 80% of consumer internet traffic by 2019, and most businesses have cottoned onto...Read more
Category Archives: Digital Marketing
Running a business online can be tough. Especially when your competitors keep on getting the better of you. Just how do they get to the top of the search rankings? How are they getting more social shares, more visitors through paid traffic, more sales? The best way to find out is to delve into their tactics and...Read more
SEO is one of the major traffic sources for any business operating online—that probably includes your business as well. But we all know about the risk of keeping all your eggs in one basket. That would be a big mistake, especially in the world of online marketing. Sure, search traffic is amazing. Generating targeted visitors specifically looking...Read more
One of the primary goals of any type of content you create should be to get the reader to take action when they reach the end. We always talk about the number of shares and backlinks when judging successful content. But part of that involves creating genuinely useful content in the first place. And that often...Read more
Explainer videos are big right now. You've probably visited countless websites where the first thing you see (apart from an enormous pop-up) is an animated video. Why are they so popular? A few reasons:Read more
- They convey complex information in a simple format.
- They are visually engaging for new visitors.
- Visitors get a good feel for your...
As a marketer, there's a good chance that you already follow a few of the top marketing blogs. There are many out there, but while some blogs can be useful occasionally, others are at the top of their game, not only providing detailed insights into the fast-moving world of digital marketing but pioneering new ideas and...Read more
There’s nothing worse than investing in a digital marketing strategy, spending hours of time in setting everything up … and then finding out a few months down the road that it just isn't paying off. You have three options:Read more
- Keep going and hope something will change
- Change your strategy
Are you planning to increase your digital marketing budget this year? If so, you're in good company. According to a study by GetResponse (see it here), 70% of small businesses will increase their spend this year, and only 2% will decrease it. Are you going to join them? There are good arguments for doing so.
If you read our blog regularly, you'll know that we've covered a huge range of marketing topics over the years, going into detail about conversion rate optimization, SEO, PPC, email marketing, and lots more. But if you're responsible for marketing at your organization and you’re presented with so many different options,...Read more
If you're involved in sales or marketing in any form, you've almost certainly heard about Robert Cialdini and read his classic book "Influence: The Psychology of Persuasion." And if you haven't, make it the next one on your list—you won't regret it. The concepts he wrote about in the book, especially the "Six Principles of Influence," have...Read more
Whether you're selling physical products, building an email list, or encouraging people to sign up for your free trial, conversions matter. But could you be unwittingly making common mistakes that affect your conversion rates? Here are 10 mistakes you can easily avoid to send conversions soaring.Read more
Having a Slow Website
Digital marketing is essential for almost any business with an online presence. We all know that. The problem comes with choosing the right channels on which to spend your marketing bucks. Rather than wasting your money on techniques that don't work, here are 25 of the best online marketing strategies that you can use today...Read more
One thing for certain about digital marketing is this: It never stays still for long. Techniques that until recently worked quite well suddenly become redundant … while new techniques come along that you only seem to find out about once everyone else is experiencing success with them. Digital marketing is all about staying ahead of the curve...Read more
When we talk about landing pages on this blog, we're usually talking about lead generation. Landing pages are one of the best ways to build leads—they are a page dedicated to that one specific purpose through the use of various CRO strategies. The basic premise is:Read more
- Generate traffic from an ad or email
- Send it...
Social proof is something you encounter every day—and it probably affects your decisions more than you realize. It is a powerful psychological phenomenon where people base their own opinions and actions on those of others. Let's say you see a long queue outside a restaurant or nightclub when you visit a new city. Your immediate assumption is...Read more
Content marketing is only getting more popular, and there's a good chance you've already got a strategy in place. If not, now's the time to change that. But while content marketing gets a lot of attention, you might also hear about paid content distribution. It's becoming an increasingly common tactic, even if it tends to complement content marketing...Read more
How big is video on the internet? Well, seeing as an entire third of all online activity now involves viewing videos, I'd say pretty big. Video isn't just popular—it's one of the most effective ways to market your brand online. Brands use it to increase engagement, and videos are easy to consume on mobile devices. In...Read more
Many people think that branding goes no further than coming up with a cool logo. But there is so much more to it than that. These days, successful businesses that want to stand out from the competition must not only create a strong brand, but they must also take a cohesive approach to their branding. Here's a...Read more
Getting the most out of your time is essential for successful modern marketing teams. At LeapGo, we use a wide range of tools to boost our productivity and ensure we get more done in less time—and to a higher standard. Productivity apps are a great investment. Many of them are low-cost anyway, and the boost they...Read more
Why do you blog? It seems like a trick question, but I'm serious. What is your reason for blogging? To get more traffic? Convert leads? Improve your branding? All of the above? Or maybe … you don't really have a purpose. Or you once did, but it's been so long since you've sat down and thought about it...Read more