Blogging more often will result in more leads and customers, according to a recent marketing industry report by Hubspot. The study found that companies with higher blogging frequencies were able to acquire significantly more customers than firms that aren’t blogging.
The “2012 State of Inbound Marketing” *report revealed that a whopping 92% of blog posters who published frequently were able to get a customer directly from their blog. This number dropped by a third for bloggers posting once per month. For those posting less than once a month, only 43% were successful in acquiring a customer with their blog. Just over 60% of respondents reported that they blogged at least once a week. On the high end, 10% were putting up posts every day. In contrast, 30% stated they were only posting once a month or less.
How often should you produce blog articles?
Your blogging frequency will be influenced by a number of factors.
Industry activity. If you are in a very active industry with plenty of new products, prominent personalities, important legislation, technological advances and more, you will need to post several times of day to cover these items of interest. On the other hand, if you are in a staid business sector without a lot going on every day, once a week or less will be enough.
Personal time. Consistently researching, aggregating and creating good content takes time. Make sure your has enough time to commit to the blogging frequency you choose. If dedicating yourself or your staff to a content development strategy isn’t an option right now you’re not alone. It’s for that reason that many of our clients choose us for professional blog writing services.
Promotional support. It’s increasingly important to follow up blog posts by promoting them to social media networks like Facebook, Twitter and LinkedIn. If you are handling this internally, you need to integrate this promotional time into your team’s schedule. Again, if time and resources are an issue don’t hesitate to contact us for social media management or blog writing. We can also do both as an integrated service. Remember that search engines now factor in social media to determine how high your website will rank.
How can you stick to a consistent schedule?
There are several tactics we use internally and recommend to post more often without burning out of topics or inspiration.
Use an editorial calendar. Determine what topics will be influencing your intended audience, and prepare your content to address those concerns. Is your “busy season” coming up? What industry conferences will affect your readers? Are there recurring themes that arise the same time each year? By planning ahead, you’ll find it easier to develop background material, schedule interviews, and create more interesting posts.
Write now, publish later. Utilize the ability of your software to schedule posts ahead of time. You can write several posts now while things are slow and set them to publish in the future. Later, you can spend your time offering updates and collateral material to compliment your original postings.
Get new ideas from twitter. By following the right people and brands as well as conducting some keyword searches on twitter you can get a ton of ideas for blog posts rather quickly. It’s an easy way to jump-start the brainstorming topics for your next meeting about blog writing topics.
Blogging for Success
Increasing blogging activity (or starting if you aren’t already) is proven to be an effective way to reach more prospects and convert them to customers. The challenge is to find the time to devote to a concerted, ongoing blogging effort. Whether you handle the blogging duties internally, or call on a professional blog writing service like LeapGo to help, maintaining a healthy posting frequency of great content is a proven way to add to the bottom line.
Has your business been reaping good results from its blog writing efforts?
Content by Jason Corgiat
Image source: MarketingCharts.com
*Statistical resource: www.hubspot.com