Posts Tagged microsoft
What search engine should I optimize for?
Posted by Jason Corgiat in Internet Marketing on June 22nd, 2009
If you’ve been looking into search engine optimization services or conduct SEO services yourself you may have asked yourself lately, “Just what search engine should I be optimizing for?” There’s all this talk about search engines lately. You’ve probably seen the Ask.com commercials along with the new Bing.com commercials. Read more about Bing here. Perhaps your home page has even changed to one of these mysteriously? (No, mom, it doesn’t do that by itself and nobody else has control over your computer. Chances are you installed a new toolbar or helpful little application that gladly took the liberty of changing it for you after you skipped the installation and accidently agreed to the change. Right you didn’t download anything. I know. Look, I’m writing a blog article here ok? Let’s talk later.) If you’re really up on the search engine scene you may have heard of WolframAlpha.com (lots of people calling it WolfgramAlpha by mistake), the computational search engine or Hunch.com. And of course we can’t forget about the old faithfull Yahoo.com. With all that noise out there it must be shaking up the search engine wars right?
Optimize for Google
So which search engine should you be optimizing for? Here’s your answer…..it’s still Google. Google still gets 70% of all searches. That means the remaining 30% is being fought over by all the “others”. Will that change? Maybe. But until it does your focus shouldn’t change either. Does that mean you should ignore the others? No, but they should not be your main concern.
A (new?) search engine emerges… BING
Posted by Jason Corgiat in On the Web on June 9th, 2009
Microsoft has recently revamped and re-branded their search engine. What was once simply msn, then live, has now become Bing. The comments are mixed, but I’m running into some forum comments that are just not giving the new brand a chance. Here are my comments -
People are saying that Microsoft just can’t compete in the search engine market. To that I say, everyone said Microsoft could never get into the gaming console market either. It was simply locked up by Sony and Nintendo. But now everyone either has an x-box or knows someone who does. Enough said.
I also love how everyone is making fun of the name, Bing. My favorite comments are those that post about the “dumb” name on sites like Twitter and Facebook. Think about it. I’m not a huge fan of the name either, but it’s no different than some of the sites we frequent every day.
We also know that Microsoft has deeper pockets than anyone in the search game and with a grudge against Yahoo! who knows what lengths they’ll go? Personally, I don’t care what the name of my search engine is. I just want it to find me what I’m looking for, and Google has always done that for me. However over the years I’ve come to find that I search differently than a lot of people. I can find what I want on google within seconds, while many of my clients & family members get frustrated after seeing me get the info so quickly. Who knows? Maybe Bing will be a big flop, but maybe not. Maybe Bing can become a major player.
There are 2 things that fuel innovation; Inconvenience & Competition. The only thing that happens if Bing gives Google a run is both companies start sprinting to be better and that’s a good thing for you and I.
