LeapGo Website Development Blog

Google has implemented a major search change that is certain to radically change how companies approach search engine optimization. Google Search Plus Your World personalizes results based on the Google+ profile of the person that is logged in. While Google touts this new algorithm as an improvement that will lead to more personal results, critics say it sacrifices true SERP relevance for social media integration and promotion of Google+.

With the arrival of a new year, many website owners are starting to reevaluate their Internet marketing strategies, especially with respect to the design and implementation of their landing pages. Landing pages, which are simply the pages that Web surfers see when they click on one of your advertisements, need to be well-designed if they are to convert new visitors to your site into leads and increase sales. 

RANDOM LAKE, Wis. - LeapGo, a leading web development and website design company, recently completed a project that piqued the interest of an industry-leading national magazine. The project in question was highlighted in a recent article that appeared in Outdoor Power Equipment, whose website can be found at www.outdoorpowerequipment.com. The client, Buchalla Small Engine, needed a blog that would enhance its online visibility, improve its online marketing strategy and strengthen communication with existing customers and prospective customers. LeapGo’s experienced team came up with a design that far exceeded the expectations of the client.

With e-commerce growing at an incredible rate and becoming increasingly vital to modern-day businesses, hosted shopping cart solutions play a major role for online vendors and their customers. The two largest and most popular e-commerce platforms, BigCommerce and Volusion, offer a wide range of features as well as highly-rated customer support, and are well matched in many areas. But which one is right for your business?

If your company is looking for ways to expand its business and reach new customers, social media marketing is the way to go. However, there is no way of knowing how your social media strategy is working unless you have some way to measure the return on your investment. How does a company know if its social media strategy is working out well? Here are some factors to consider when determining the effectiveness of your strategies.

Welcome to the first official issue of LeapGo POV (Point of View).  Please leave your comments and questions below!

With businesses devoting an increasing percentage of their marketing budget to the Internet, there are some important trends to look out for in 2012. The most important items for the this year are:

In recent times, brands have become more reliant on social media networks for marketing promotional campaigns to potential, and current, customers. Known for engaging audiences and connecting people all around the world, these networks are the marketing wave of the future. Facebook, the current powerhouse, is leading the way with innovative changes to the nature of marketing platforms. They are not alone in this venture. Recently, top search engine, Google, has released their social media network, Google+. Despite having merely a small portion of the users to that of Facebook, it is growing rapidly and should not to be underestimated. When choosing social networks for your brand, consider the following:

Facebook

Every marketer knows that Google dominates most pay per click marketing campaigns. This is probably because approximately 64 percent of all searches occur on Google. It only makes sense to advertise on such a giant platform. However, what about the other search engines like Yahoo and Bing?

Though you may spend time each day maintaining your website, you are likely to miss things that might be turning visitors away. There are some simple things you can do to keep visitors coming back; there may be no need for a complete redesign of your site.

If you perform an online search for "social media tools," you're sure to be overwhelmed by the dizzying array of results that you'll get. That's the problem: The Internet is overrun with these kinds of tools. Luckily, we've done the legwork for you. Instead of enduring all of the trial and error for yourself, you should check out the following list. In it, you'll find 25 shining examples of today's best social media tools.