In the realm of hosted e-commerce storefronts, BigCommerce is easily one of the most versatile and well-respected solutions available. If you've chosen to host your online shop using BigCommerce, you've made a wise decision.
However, the one glaring hole in BigCommerce's product offerings is blogging...
The content of your website, blog and online hubs is perhaps the most important aspect of your customer conversion and retention rates as well as the indexability of your site within the major search engines. Without it, all of your other search engine optimization efforts will go...
It's a common misunderstanding that doing more paid search, social media or search engine optimization is what you need to make your site more successful. It's a hard message to ignore. We all want to believe that throwing together a nice website, pumping out
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A few days ago we published a whitepaper talking about the "Convergence Culture" and it's quickly becoming one of our most popular downloads. No one is going to deny that marketing today is a completely different animal than it was just a few...
When you see the vast number of social media management tools available on the Internet, it's easy to feel a little intimidated by the prospect of determining which program is best for your business. While you...
Recently we published a list of the Top 25 Social Media Tools which gained quite a bit of a response. One of the most common questions we recevied was "can you tell us more about...
Top 5 Social Media Search Engine Tools Social media search engines help social media management experts quickly find data on one or more social media platforms. These search tools are powerful in that they allow you to see...
Now that social media is being used more and more for business, it only makes sense that there is a need to measure the effectiveness of your social media efforts. Social media tools that can do this for you are...
Even experienced web developers will readily admit that implementing even a fairly basic e-commerce platform can quickly become a complicated nightmare. Shopping cart solutions like Magento and Prestashop can take quite a bit of time to set up and...
The job of a marketing director is to attract new customers who will embrace the company brand. Social media marketing is a great way to expose people to who your company is...
Creating a blog on your website is a great way to increase traffic to your site. Blogs offer the opportunity to write about a variety of topics related to your industry or niche....
Google’s recent search algorithm update has dramatically altered the search engine optimization landscape. High volume, low-quality link building strategies are no longer effective when it comes to improving your site’s ranking in...
Many speculated that Google Plus would flop because it could not be the new Facebook. Christian Oestlien, a Google Plus product manager, did not silence the fanfare when he told companies “to hold off” from using Google...
Companies are often so busy with the day-to-day tasks of taking care of clients and providing actual services that they often overlook one very important part of their company’s image: their website. Websites that don’t work, appear outdated or...
Conversion optimization is a powerful technique that all online businesses could benefit from. Most businesses realize that they need to have a website and some type of Internet presence in order to be successful in today’s...
An increasing number of companies, including small businesses, are intent on investing a larger percentage of their marketing budgets into social media.
According to research by Forrester Consulting, some 59 percent of senior marketers believe that their companies...
