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10 Digital Marketing Mistakes that Kill Conversions

Whether you're selling physical products, building an email list, or encouraging people to sign up for your free trial, conversions matter. But could you be unwittingly making common mistakes that affect your conversion rates? Here are 10 mistakes you can easily avoid to send conversions soaring.
  1. Having a Slow Website

Having a slow website is one...
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25 Digital Marketing Strategies that Work

Digital marketing is essential for almost any business with an online presence. We all know that. The problem comes with choosing the right channels on which to spend your marketing bucks.  Rather than wasting your money on techniques that don't work, here are 25 of the best online marketing strategies that you can use today...
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Digital Marketing Changes for This Year and Beyond

One thing for certain about digital marketing is this: It never stays still for long. Techniques that until recently worked quite well suddenly become redundant … while new techniques come along that you only seem to find out about once everyone else is experiencing success with them. Digital marketing is all about staying ahead of the curve...
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Email Marketing is Alive and Well in 2017

We've talked about email marketing a lot before, and that's because it's still one of the most effective marketing techniques for companies of all sizes. Times change, and email marketing has to move with the times. But even with all the new developments in the world of digital marketing, email is still very much alive and...
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What is Social Proof & How Can It Increase Conversions?

Social proof is something you encounter every day—and it probably affects your decisions more than you realize. It is a powerful psychological phenomenon where people base their own opinions and actions on those of others. Let's say you see a long queue outside a restaurant or nightclub when you visit a new city. Your immediate assumption is...
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What is Cohesive Branding and Why Is it Important?

Many people think that branding goes no further than coming up with a cool logo. But there is so much more to it than that. These days, successful businesses that want to stand out from the competition must not only create a strong brand, but they must also take a cohesive approach to their branding. Here's a...
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How to Write Better Headlines

No matter what you are writing—whether an email, a landing page, a blog post, a social media update, or anything else—the headline is arguably the most important element. Why? Because it's the thing that gets seen first. And that means no matter how good the rest of your copy is if the headline is not compelling, no...
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