At LeapGo, it’s our job to stay on top of the latest trends in ecommerce web design. Many of our clients run large stores on Shopify, BigCommerce, and Magento, and for them staying ahead of the competition is the key to making more sales and growing their businesses. If you run an ecommerce store, a website that...Read more
When it comes to the most important online marketing techniques for businesses, video has dominated for the past few years now. And nothing has changed there now that we move into a new year. Video is still huge—and growing. Video will account for 80% of consumer internet traffic by 2019, and most businesses have cottoned onto...Read more
Running a business online can be tough. Especially when your competitors keep on getting the better of you. Just how do they get to the top of the search rankings? How are they getting more social shares, more visitors through paid traffic, more sales? The best way to find out is to delve into their tactics and...Read more
Are you a Google Chrome user? If so, you might also love the huge range of extensions that you can use to customize your experience. There are thousands of extensions available for Chrome. And if you’re involved in internet marketing, there are plenty of excellent extensions you can use to make your job easier. Some extensions...Read more
Conversion rate optimization is all about getting your visitors to take a specific action when they land on your site or landing page. While SEO focuses on driving targeted traffic, CRO is concerned with getting those visitors to perform the action you want them to, like:Read more
- signing up for your email list
- signing up for a...
Link penalties are the dread of every webmaster. They can deliver a bit hit to your organic traffic and stop your SEO campaign in its tracks. However, recovering from a penalty is possible. And while it can be a time-consuming process, you can speed it up by using a range of tools to help you. So,...Read more
SEO is intimately connected with user experience. It’s no secret that Google wants to provide its users with web pages that offer them a positive experience, web pages that provide them with the answers and solutions they were looking for in the first place. But while many website owners understand that UX plays a role, they...Read more
Email autoresponders have long been the online marketer’s primary weapon. To this day, despite all the other platforms available to communicate with prospects and customers, email remains the most popular—and effective—marketing tool. Rarely will you find a marketer without an email list. Indeed, of the biggest regrets marketers have, the most common, is not starting to build...Read more
SEO is one of the major traffic sources for any business operating online—that probably includes your business as well. But we all know about the risk of keeping all your eggs in one basket. That would be a big mistake, especially in the world of online marketing. Sure, search traffic is amazing. Generating targeted visitors specifically looking...Read more
AdWords is one of our favorite marketing strategies here at LeapGo. We are always helping large companies maximize the profits of large campaigns, and we constantly see the amazing results you can get from PPC advertising when you apply the right strategies consistently. But there’s one thing you need to know when you’re starting out:...Read more
Web push notifications have become an increasingly common experience for internet users over recent years. The tech is not exactly new, but more notifications seem to be popping up lately as their potential slowly becomes evident. The problem with web push notifications is that many website owners don't yet understand how to take full advantage of...Read more
One of the primary goals of any type of content you create should be to get the reader to take action when they reach the end. We always talk about the number of shares and backlinks when judging successful content. But part of that involves creating genuinely useful content in the first place. And that often...Read more
Explainer videos are big right now. You've probably visited countless websites where the first thing you see (apart from an enormous pop-up) is an animated video. Why are they so popular? A few reasons:Read more
- They convey complex information in a simple format.
- They are visually engaging for new visitors.
- Visitors get a good feel for your...
As a marketer, there's a good chance that you already follow a few of the top marketing blogs. There are many out there, but while some blogs can be useful occasionally, others are at the top of their game, not only providing detailed insights into the fast-moving world of digital marketing but pioneering new ideas and...Read more
There’s nothing worse than investing in a digital marketing strategy, spending hours of time in setting everything up … and then finding out a few months down the road that it just isn't paying off. You have three options:Read more
- Keep going and hope something will change
- Change your strategy
PPC advertising is a technique that a lot of marketers play around with, then quickly decide it doesn't work for them and give up. Or you may be keen to build up your organic rankings and assume that PPC has no place in your marketing strategy. But there are a lot of situations when a...Read more
Can a well-designed website really help to boost your sales? Absolutely. Websites are not just something that you need because every other business has one (although that is often why many businesses seem to want one). Websites have a specific function. If you sell products directly from an e-commerce website, your site’s design plays a fundamental role...Read more
Are you planning to increase your digital marketing budget this year? If so, you're in good company. According to a study by GetResponse (see it here), 70% of small businesses will increase their spend this year, and only 2% will decrease it. Are you going to join them? There are good arguments for doing so.
If you read our blog regularly, you'll know that we've covered a huge range of marketing topics over the years, going into detail about conversion rate optimization, SEO, PPC, email marketing, and lots more. But if you're responsible for marketing at your organization and you’re presented with so many different options,...Read more
If you're involved in sales or marketing in any form, you've almost certainly heard about Robert Cialdini and read his classic book "Influence: The Psychology of Persuasion." And if you haven't, make it the next one on your list—you won't regret it. The concepts he wrote about in the book, especially the "Six Principles of Influence," have...Read more