One of the primary goals of any type of content you create should be to get the reader to take action when they reach the end. We always talk about the number of shares and backlinks when judging successful content. But part of that involves creating genuinely useful content in the first place. And that often...Read more
Explainer videos are big right now. You've probably visited countless websites where the first thing you see (apart from an enormous pop-up) is an animated video. Why are they so popular? A few reasons:Read more
- They convey complex information in a simple format.
- They are visually engaging for new visitors.
- Visitors get a good feel for your...
As a marketer, there's a good chance that you already follow a few of the top marketing blogs. There are many out there, but while some blogs can be useful occasionally, others are at the top of their game, not only providing detailed insights into the fast-moving world of digital marketing but pioneering new ideas and...Read more
There’s nothing worse than investing in a digital marketing strategy, spending hours of time in setting everything up … and then finding out a few months down the road that it just isn't paying off. You have three options:Read more
- Keep going and hope something will change
- Change your strategy
PPC advertising is a technique that a lot of marketers play around with, then quickly decide it doesn't work for them and give up. Or you may be keen to build up your organic rankings and assume that PPC has no place in your marketing strategy. But there are a lot of situations when a...Read more
Can a well-designed website really help to boost your sales? Absolutely. Websites are not just something that you need because every other business has one (although that is often why many businesses seem to want one). Websites have a specific function. If you sell products directly from an e-commerce website, your site’s design plays a fundamental role...Read more
Are you planning to increase your digital marketing budget this year? If so, you're in good company. According to a study by GetResponse (see it here), 70% of small businesses will increase their spend this year, and only 2% will decrease it. Are you going to join them? There are good arguments for doing so.
If you read our blog regularly, you'll know that we've covered a huge range of marketing topics over the years, going into detail about conversion rate optimization, SEO, PPC, email marketing, and lots more. But if you're responsible for marketing at your organization and you’re presented with so many different options,...Read more
If you're involved in sales or marketing in any form, you've almost certainly heard about Robert Cialdini and read his classic book "Influence: The Psychology of Persuasion." And if you haven't, make it the next one on your list—you won't regret it. The concepts he wrote about in the book, especially the "Six Principles of Influence," have...Read more
Like lots of other smart marketers, you might have been running Facebook ads for a while now The precise targeting, ability to improve your brand image, and ease of getting started all make Facebook ads one of the most popular ways to generate leads. But if you've only played around with the basics, there are some...Read more
Whether you're selling physical products, building an email list, or encouraging people to sign up for your free trial, conversions matter. But could you be unwittingly making common mistakes that affect your conversion rates? Here are 10 mistakes you can easily avoid to send conversions soaring.Read more
Having a Slow Website
What does the future hold for web design? Will flat design survive? Will the bots take over? Here are our predictions for the world of web design for the next 12 months so you can stay on top of the trends if you're updating your site or launching a new site this year.Read more
More AnimationsAnimations are...
Digital marketing is essential for almost any business with an online presence. We all know that. The problem comes with choosing the right channels on which to spend your marketing bucks. Rather than wasting your money on techniques that don't work, here are 25 of the best online marketing strategies that you can use today...Read more
Link building is one of the most important factors in a successful SEO strategy. But how you go about building links is slightly different if you are focusing on local SEO. Here's a guide to what you need to know, along with a few of the best techniques for building local links.Read more
Why Local SEO Is...
Trust is an essential element for any type of online marketing. In the era of fake news, brands need to go out of their way to encourage their prospective customers to trust them more. One of the reasons content marketing is so effective is that it helps to build this trust. But you still need...Read more
One thing for certain about digital marketing is this: It never stays still for long. Techniques that until recently worked quite well suddenly become redundant … while new techniques come along that you only seem to find out about once everyone else is experiencing success with them. Digital marketing is all about staying ahead of the curve...Read more
Encouraging people to sign up to your email list is one of the main challenges you face as a marketer. A targeted list is one of your most important marketing tools, an asset that you have complete control over and one that you can use to reach out to contacts whenever you want. Marketers use a...Read more
When we talk about landing pages on this blog, we're usually talking about lead generation. Landing pages are one of the best ways to build leads—they are a page dedicated to that one specific purpose through the use of various CRO strategies. The basic premise is:Read more
- Generate traffic from an ad or email
- Send it...
Let's start by stating clearly that there is nothing wrong with slideshows. We even use one on our own homepage. But … if you are using a slideshow because everyone else has one, there's a chance it's not working for you as well as it should be. Here's a closer look at slideshows and why...Read more
Local SEO is all about getting found by the right people at the right time. If your target audience consists of local people or businesses, you want to make sure you show up in search when they Google your products or services. And there are many ways you can do this. Google constantly tinkers with its...Read more