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Email Marketing is Alive and Well in 2017

We've talked about email marketing a lot before, and that's because it's still one of the most effective marketing techniques for companies of all sizes. Times change, and email marketing has to move with the times. But even with all the new developments in the world of digital marketing, email is still very much alive and...
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What is Social Proof & How Can It Increase Conversions?

Social proof is something you encounter every day—and it probably affects your decisions more than you realize. It is a powerful psychological phenomenon where people base their own opinions and actions on those of others. Let's say you see a long queue outside a restaurant or nightclub when you visit a new city. Your immediate assumption is...
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What is Cohesive Branding and Why Is it Important?

Many people think that branding goes no further than coming up with a cool logo. But there is so much more to it than that. These days, successful businesses that want to stand out from the competition must not only create a strong brand, but they must also take a cohesive approach to their branding. Here's a...
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How to Write Better Headlines

No matter what you are writing—whether an email, a landing page, a blog post, a social media update, or anything else—the headline is arguably the most important element. Why? Because it's the thing that gets seen first. And that means no matter how good the rest of your copy is if the headline is not compelling, no...
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WordPress Plugins: 10 of the Best for Your Site

We love WordPress, and you probably do too. It's not the only platform we work with, but it's certainly up there among the best. You might already use a number of plugins on your site, but there are some that we regularly recommend to our clients when we start working with them. New plugins come out all...
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How To Rank First and STILL Be Unprofitable

You've done it! You've reached the number-one spot in the search engines for your main keywords. You're consistently ranking highly, and your traffic is through the roof. Now you can sit back and watch those sales rack up. Only … nothing's happening. What’s going on? You've missed a vital ingredient in your SEO campaign: User intent. Without focusing on user...
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