LeapGo Website Development Blog

Google’s recent search algorithm update has dramatically altered the search engine optimization landscape. High volume, low-quality link building strategies are no longer effective when it comes to improving your site’s ranking in the search engines. Now, SEO marketers need to focus on quality over quantity and rethink the way they build links for their sites.


Good Content

Google is now placing a huge emphasis on quality content. Both the content on your site and the content that is linking to your site need to be of high quality if you hope to see positive results out of your link building campaigns. Google is looking for more visitor interaction with your own website that demonstrates someone is interested in your content. Making changes to your website to increase visitor time on site, page views, and visits will allow your website to appear of high quality in the eyes of Google’s search algorithm.

Also, taking the time to find back link opportunities from high quality sites around the Internet will provide much better results than many links from low quality sites. Whether your link comes from a moderated blog comment, link within an article, or a site wide link does not matter in the eyes of Google so long as that link is coming from a respected website, with a high PR, that is relevant to your niche.

Guest Posting

Writing guest posts for other blogs is an excellent way to get new links for your site in a post Panda world. Blog owners are always starving for new content for their sites. Reaching out to these blog owners and offering to write a guest post for them will be welcomed with open arms. When you write the guest post, make sure to include a back link for your site.

While it is preferred to write a guest post for a blog that is within your site’s niche, this is not a requirement. As long as you can write your post so that it ties in to your site’s niche, you will see the benefits of that back link reflected in your site’s rankings. If you can creatively incorporate your site’s niche into your guest post, you could pull off a successful linkbait campaign. Writing an extremely compelling article for a blog that receives a large amount of traffic increases your chances of having your post go viral. This could provide a large number of back links for your site, which would undoubtedly help your rankings.

Create your own Authority Site

One effective back linking strategy you can employ that is Panda safe is to create your own authority site. On this site, you will post nothing but high quality content that is directly related to the content on your money site, which you are trying to rank for a specific term. After you have created this high quality content authority site, you can create several smaller sites – free web 2.0 sites with high PR will work for this – with blog posts that point to your new authority site. Mix in some other links from social media websites that point to your new web 2.0 blogs and authority site and you will surely see some improvements in the SERPS.

When creating these new blogs and authority sites, it is vital that you use the best content possible. The high quality content will ensure that your sites stay around for a long time and pass the most link juice possible.

What to Avoid

While making changes to their algorithm, Google added new penalties for certain SEO tricks that used to be very effective. No longer can you create back links with just one anchor text. If Google sees a bunch of links to your site using the same anchor text, you are sure to receive some type of penalty. Your anchor text needs to look natural in the eyes of Google which is why you need to diversify the terms you use for your anchor text. Do not be afraid to mix in terms like “click here” or “visit now” as this is how non-SEO Internet users would link to your site on the web.

There is no doubt that the recent Panda update released by Google has had a major impact on the search engine optimization world. However, it does not signal the end of SEO as we know it. There are still some SEO strategies that are highly effective. Placing good content on your website, obtaining links from high quality, relevant sites through guest posting, and creating your own authority site are just some of the smart ways you can build links for your website in a post Panda world.

Many speculated that Google Plus would flop because it could not be the new Facebook. Christian Oestlien, a Google Plus product manager, did not silence the fanfare when he told companies “to hold off” from using Google Plus because, in his own words, “frankly we know our product as it stands is not optimally suited to their needs...How users communicate with each other is different from how they communicate with brands, and we want to create an optimal experience for both.”* It seems that the engineers that were working to optimize Google Plus for brands have been hard at work, as the newest updates are well suited to businesses looking to connect with current customers and reach new ones.
 

Companies are often so busy with the day-to-day tasks of taking care of clients and providing actual services that they often overlook one very important part of their company’s image: their website. Websites that don’t work, appear outdated or aren’t user-friendly will exasperate users looking for the products or services that businesses have to offer.

Conversion optimization is a powerful technique that all online businesses could benefit from. Most businesses realize that they need to have a website and some type of Internet presence in order to be successful in today’s technological world. But, if you are not optimizing your website, you are missing out on the opportunity to grow your business and gain more customers or clients. Conversion optimization will help increase your revenue without simultaneously increasing your marketing expenses.

Blogging more often will result in more leads and customers, according to a recent marketing industry report by Hubspot. The study found that companies with higher blogging frequencies were able to acquire significantly more customers than firms that aren’t blogging.

An increasing number of companies, including small businesses, are intent on investing a larger percentage of their marketing budgets into social media. 

Getting started on your first e-commerce website can be a frightening prospect for the uninitiated, but it needn't be if you do your homework. While one could conceivably craft their own e-commerce platform from scratch, there's no reason to take this route. That's because hosted e-commerce storefronts do the job just as well with a minimum of configuration and setup time. The two most popular hosted e-commerce programs currently in use are BigCommerce and Shopify. Each solution has its own unique benefits and drawbacks, which is why an in-depth look at both is necessary before making a decision on either.

Recent Google updates to its search engine algorithm will have a significant impact on search results especially with reference to duplicate content. 

The most important changes to the algorithm in the latest update are:

Link evaluation – The evaluation techniques used for some time now are changing although no details are available yet. 

In today's fast-paced business world, it can sometimes be hard to tap into your niche and really make a name for your business. Thankfully, one of the most cost effective ways to reach your target audience and raise awareness of your product is through social networks. 

A big part of being successful at professional blog writing is giving your audience what they want. While you can come up with endless amounts of content that you like writing about, it will not be successful if it doesn’t address what your readers are looking for. When it comes to writing for your blog, you have to put yourself in the shoes of your readers and understand how to capture their attention.