You press the “Publish” button and congratulations – your business blog post is now live! You know you presented some sound arguments, utilized a few unique facts, and even included ways to improve your blog’s visibility. Your job is done, right?
Well waiting for the world to find your blog post takes way too long (and is practically counter-productive). Immediately after publishing your blog post, you need to make your voice heard before it gets lost in the shuffle. Here are 10 steps you can take to actively promote your business blog post.
Step 1 – Make blog post visible on your homepage
Your business website is the first place people come to find out more about you. If your blog is offering important information, then you want every prospect, customer, and curious visitor who reaches your homepage to find it readily available. Set up a blog feed in your side column that features the latest articles or create a dedicated section to promoting your latest blog post.
Step 2 – Super charge your RSS feed
If you haven’t already done so, set up an RSS feed that automatically pushes your latest blog post to people who subscribe to your website. It saves you the effort of seeking out these individuals and keeps them up to date with your blog in real-time. Anyone receiving your RSS feed will be a top contact, so you want them to get involved with your blog post right away.
There are many programs that can manage your RSS feed, but Feedburner is one of the best. It can help you distribute blog posts as well as measure your success by tracking subscribers, readers, and more.
Step 3 – Push blog post through social media
One of social media’s best assets is its ability to connect your fans, followers, and friends back to your blog. In fact, this has become one of the most fast and effective methods of ramping up blog viewership. Instead of posting individually on each social media site, automate the entire process. Use programs like Twitterfeed (which does more than just Twitter) or dlvr.it to make it quick and painless.
Sometimes manual work pays off in the social realm. When you want to make your message more personal, you can target your blog post to specific segments of people. For instance, start a related group discussion with select LinkedIn followers and link your blog there. Also, there are times when your blog offers an opportunity to solve customer issues or questions. For example, you can set up a keyword search in Sprout Social or other social media dashboard to pinpoint customers and personally send them a link to your blog post.
Step 4 – Include blog post in email newsletter
It’s important to align your digital marketing strategy – blog, social media, email, paid search ads – so that your business is telling one cohesive message. By including your blog post in your upcoming email newsletter, you’re reinforcing the message and marketing it to your primary audience.
You can do this two ways. The first is to simply dedicate a blog marketing section in your email template and manually add the post to your next planned email. The second way is to setup an automated RSS-to-email feed using Mailchimp. It sets up a separate email stream that routinely sends your latest post to subscriber’s inboxes every time you update your blog.
Step 5 – Upload blog post to social bookmarking sites
Your blog is a source of information and websites, such as Reddit, Digg, and Stumbleupon are places that consume and disperse information. By uploading your blog post to these social bookmarking sites, you make it accessible to a larger pool of potential interested readers. In turn, satisfied readers can give your content high ratings or share your content with other people in their own networks.
Step 6 – Add blog post to email signature
Your email signature is today’s new business card. You want people to know who you are and what you have to offer the moment they see it. Since your blog exhibits your industry knowledge, add a link in your email signature. You can also go one step further with email apps like Wisestamp, which will automatically display your latest blog post title too.
Step 7 – Write a follow-up blog post
Often times your readers will have questions or want more information about the particular topic you discussed in your blog post. To answer their calls, write a follow-up blog post and link it back to the original one. You can turn one blog post into a series and stir up more interest. Who knows, maybe there will more questions that need to be answered.
Step 8 – Link blog post via guest blog(s)
Blog posts can be written in so many different ways or produce off-shoot articles. Take for example this blog – it could lead to another article titled “Why Blog Promotion Works”. Instead of writing it for your own website, contribute your work as a guest blog for another website. The link will generate new readers and build stronger SEO for your own website. It’s a win-win situation.
Step 9 – Offer blog post as forum answer
Occasionally you’ll write an insightful blog post that is meant to answer someone’s questions or solve an issue. Scour related forums, blogs, or question-and-answer websites to see if that’s the case and offer up a link to your blog as the solution. It’s important to realize this tactic won’t be useful with every blog you write, so be discerning with your actions.
Step 10 – Engage an agency
Blogging is a lot of work and even after you’ve toiled all day to promote your post, you don’t always see the results you crave. If this continues to occur, it may be time to engage an agency. Agencies do much more than promote blog posts – they analyze your current strategy using various metrics, recommend solutions to improve your blog posts, and even blog on your behalf so you can focus on other aspects of the business. LeapGo offers professional blog writing services for exactly that purpose – to develop, manage, execute, and promote your blog posts so you don’t have to.
What do you think of our 10-step blog promotion plan? Do you have any other steps that you would recommend? We’d enjoy hearing from you as always!